The MidWinter Convention & Expo is SDDS’ biggest event of the year! It’s a two-day convention and expo held at the Sacramento Convention Center.

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For Attendees:

The MidWinter Convention & Expo brings dentists & dental professionals together to:

  • Cover all your CE bases with SDDS! (15 CE units available)
  • Enjoy world-renowned speakers on current dental topics and trends
  • Attend the Expo to meet vendor representatives on the latest products and services
  • Build a bond with office team members

Check out our 2017 MidWinter Lineup!

Speaker information currently being updated!

Mark Abramson, DDSMark Abramson, DDS

Dr. Abramson is a Consulting Associate Professor Stanford School of Medicine He established the Stanford University Medical Center’s, Mindfulness Based Stress Reduction Clinic in 1996. Classes conducted every quarter since then with students enrolling from Stanford Integrated Medicine Clinic, Stanford University Health Improvement Program and university students registering through the medical school’s psychiatry department.

In addition to the Stanford courses Dr. Abramson leads workshops at Esalen Institute in Big Sur, California. Besides the Mindfulness Based Stress Reduction workshop he conducts workshops entitled “Mindfulness and Heartfulness” and ” Love Yourself For Everyone Else’s Sake” and does a silent meditation retreat for the week of New Year’s holiday.

Dr. Abramson is pioneering a pilot program as part of Stanford Center for Wellness and Professional Fulfillment (SCWPF) and the Committee for Professional Satisfaction and Support (SCPSS) conducting a series of Mindfulness Based Stress Reduction programs to address stress and burnout in medicine.
Dr. Abramson’s established his dental practice specializing in the treatment of craniofacial pain and TMJ after finishing his general practice residency at the Palo Alto VAH and used his understanding in craniofacial problems to treat patients with sleep apnea and developed the OASYS Oral/Nasal Airway System™ one of the leading appliances for treating sleep apnea.

He is a Diplomat, American Academy of Orofacial Pain, Academy of Dental Sleep Medicine and American Academy of Pain Management.

Samer Alassaad, DDS
Samer Alassaad, DDS

Dr. Alassaad has been in private practice in Davis, California and a member of the SDDS since 2003. He has lectured to multiple local study clubs and published articles in “General Dentistry”, the peer reviewed journal of the Academy of General Dentistry (AGD) about the management of asymptomatic enamel and dentin cracks. Dr. Alassaad has also written articles about restorative dentistry in Inside Dentistry and Dentistry Today magazines. He currently serves as the president of the Sacramento-Sierra component of the AGD and an associate editor for the California AGD. He is a Fellow of the AGD and a Fellow of the International Congress of Oral Implantologists. In his local community, Dr. Alassaad writes oral health columns in the Davis Enterprise newspaper, is a Rotarian and a past photography instructor at UCD-extension.

Michele Allen, RDA, BS
Michele Allen, RDA, BS

Ms. Allen is an Oral Care Specialist in the greater Sacramento area. Michele has had the privilege to work for 3M for over 12 years as a local representative educating offices on preventive medications, restorative dentistry and orthodontic care. She has a true passion for preventive medications within the oral care arena because she feels it is the beginning of everything for patients (everything starts in the mouth)! She grew up in the bay area and graduated from the University of San Francisco business school with a minor in psychology. After finding Sacramento in the early 2000’s, she realized this was home and loves being part of the Sacramento family. Her passion for treating patients with the utmost care and education is well received both from patients and offices which are willing to invest in their oral care. She resides in Roseville with her husband and two young boys.

Anders, Connor, Davis
Ben Anders, CPA; Denton Connor, CPA; Terri Davis, CPA

All three speakers are partners at Innovative Solutions CPAs & Advisors, LLP (and an SDDS Vendor Member), a local accounting firm that provides proactive, concierge level support to dentists and dental practices. Mr. Connor has worked with small businesses in Northern California for over 30 years. He holds a master’s degree in taxation and specializes in year-round tax planning and in guiding business owners to financial success. Ms. Davis has worked in accounting for 30 years. Her focus and passion is on advising business clients and helping them achieve their financial goals through analysis of their financial statements, tracking performance goals, and tax planning. Mr. Anders has worked in accounting since 2004. He started his own accounting firm in 2009. He loves helping business owners grow their businesses and achieve their goals.

Joe Blaes, DDS
Joe Blaes, DDS

Dr. Blaes created a unique, innovative, insurance-free, fee-for-service general practice in St. Louis, Missouri, that emphasizes preventive, esthetic, reconstructive and implant dentistry. Because of his interest in new and innovative materials and techniques, Dr. Blaes began writing “Pearls for Your Practice” in Dental Economics. His lectures and hands-on programs for dentists and auxiliaries have won rave reviews around the country. Dr. Blaes is a Fellow of the American College of Dentists.

Tom Chandler
Tom Chandler

Mr. Chandler is a financial advisor and Managing Director of the Chandler Group, a financial advisory practice of Ameriprise Financial Services Inc. For over 23 years he has provided wealth management solutions to business owners, professionals, and families in the greater Sacramento area. Since forming The Chandler Group he has been recognized as one of the top financial advisors in the Sacramento area having been selected a 5 Star Wealth Manager in both 2015 and 2016. Tom is an active member and sponsor of the Financial Planning Association of Northern California. He is a frequent guest on The Real Estate Insider a Wall Street Business Network radio show and also writes periodically for The Nugget; a publication of the Sacramento District Dental Society.

Daniela Devitt
Daniela Devitt

Ms. Devitt is Director, Training & Development for CEA, the California Employers Association (SDDS Vendor Member). As Director of the Training & Development, she is responsible for all of CEA’s training & outreach programs; she is a marketing specialist, keynote speaker, professional facilitator and trainer.
CEA has provided local Workforce Investment Boards with Professional Edge Training Series. Ms. Devitt is an experienced leader and works with businesses throughout the state as they manage their workforce transitions. She is also a small business owner of a restaurant and winery in El Dorado County.
She holds a Bachelor of Science Degree in Organizational Leadership from the Kansas State University/Fort Hays; sits on the Golden Sierra Workforce Investment Board and is active in the community, as member of the Business Advantage Network, various chambers and chairs the Business Service Committee for a local Workforce Development Board. She speaks at Workforce Conferences, Chambers, Job Fairs and Community groups on building a strong, engaged workforce, professional development and transitioning careers.

David Du, DDS
David Du, DDS

Dr. Du completed his periodontal residency and obtained his MS in Oral and Craniofacial Sciences at the University of California at San Francisco School of Dentistry (UCSF) where he also obtained his DDS in 2012. He is trained in classical periodontal therapy including soft tissue grafting, pocket reduction surgery, periodontal regeneration, guided tissue regeneration, osseous surgery and implant related surgeries.

Debra S. Finney, MS, DDS
Debra S. Finney, MS, DDS

Dr. Finney is a board-certified periodontist and has a practice in Folsom, California. She started her career in dentistry as a dental assistant in her hometown in Alaska. She earned a bachelor’s degree in dental hygiene from Idaho State University and a master’s degree in oral biology from the University of Washington. She graduated from the UOP Arthur A. Dugoni School of Dentistry in 1986 and continued her training with a research fellowship in stomatology at Baylor College of Dentistry followed by a residency in periodontics at the University of Texas San Antonio. Dr. Finney has been active in organized dentistry throughout her career. She was president of the California Dental Association in 2004 and has held numerous positions with the CDA and ADA. She is a past-president of the California Society of Periodontists and served as a trustee to the American Academy of Periodontology. She has been an instructor in dental hygiene programs in Kentucky, Texas and California.

Timothy G. Giroux, DDS
Timothy G. Giroux, DDS

Hailing from the greater Chicago area, Dr. Giroux established his own dental practice in Scottsdale, Arizona, upon graduation from Creighton University, School of Dentistry in 1983. Relocating to Northern California upon selling his highly successful practice after 15 years, Dr. Giroux, a practice broker, brings a unique perspective and personal experience in dental associateships, practice start-up, sales, and work-back situations to serve and assist dentists during their transitions. Establishing their new home with their two children in Northern California, Dr. Giroux and his wife, Dr. Mona Chang, enjoy golf, snow skiing, water skiing, and ice hockey.

Mitchell A. Goodis, DDS
Mitchell A. Goodis, DDS

Dr. Goodis graduated from Temple University School of Dentistry in 1979. He served in the U.S. Navy for four years active and four years reserve duty. Upon departure from the Navy, he had a private practice in State College, PA. He returned to active duty to complete a career in the U.S. Air Force. Retiring from the Air Force in 2002, he established a bilingual dental practice in Diamond Springs, California. He resides in Placerville and is married to Audrey Speicher Goodis, and has three daughters: Jenny, Jamie and Tiffany.

David Jolkovsky, DMD, MS
David Jolkovsky, DMD, MS

Dr. Jolkovsky graduated Phi Beta Kappa from Florida State University with a major in biology and a minor in chemistry in 1977. He received his dental degree from the University of Florida in 1981. Dr. Jolkovsky practiced general dentistry in the Air Force in Okinawa and then Beale AFB near Marysville, California. He completed a Periodontics and Implantology residency at the UCLA School of Dentistry and also a MS in Oral Biology at the UCLA Division of Oral Biology. He was recalled to active duty during Desert Storm and was a Lieutenant Colonel in the USAF Reserves at Travis AFB. Dr. Jolkovsky has lectured nationally and internationally in the field of regenerative periodontics and implantology, is a Diplomate of the American Board of Periodontology (Board Certified), and is a Fellow of the American College of Dentists (FACD). He has contributed chapters to several textbooks on periodontology and implantology and has published original research in several journals. He is a member of the American Dental Association, California Dental Association, Sacramento District Dental Society, American Academy of Periodontology, American College of Dentists and is a Lecturer at UCLA School of Dentistry and a clinical assistant professor at UCSF School of Dentistry teaching residents. Dr. Jolkovsky has lived and practiced full time in Davis since 1992. He married Ann in 1983 and they have two daughters. In his spare time he travels, plays tennis, backpacks and enjoys photography. He is co-founder and president of the Photo Club of Davis (2008). He is also founder and director of the Davis Dental Institute (1992).

Parag R. Kachalia, DDS
Parag R. Kachalia, DDS

Dr. Kachalia is the Vice Chair of Simulation, Technology, and Research and is a team leader within the University of the Pacific’s prestigious complex and esthetic rehabilitation program. He is a fellow of the American Dental Education Association’s leadership institute and American College of Dentists. He has lectured internationally in the areas of dental technology, adhesive dentistry, cosmetic dentistry, photography, fixed prosthodontics and dental materials. Dr. Kachalia acts as a consultant for many dental companies and helps guide product development. He maintains a private practice in San Ramon, CA with his wife Dr. Charity Duncan.

Marty R. Lipsey, DDS
Marty R. Lipsey, DDS

Dr. Lipsey is a Sleep Group Solutions Instructor, and teaches Dental Sleep Medicine regularly. He is one of the foremost authorities on medical code billing for dental sleep medicine services by dentists. Dr. Lipsey received his DDS degree from UCLA and a Master of Science from Northwestern University Dental School. Dr. Lipsey is the founder of Dental Sleep Med Systems, offering dental teams assistance in implementing and/or improving their dental sleep medicine practices, including electronic medical billing and successful insurance coding and processing.

Denise Martinez
Denise Martinez

Ms. Martinez brings over twenty years in the dental industry. Beginning her career as an RDA in private practice, she joined a large dental benefit plan organization where she spent 17 years honing her skills. She brings a wealth of experience in claims processing, dental Medicaid fraud investigation, administration of government plans and provider contracting. She is currently the manager of Practice Support for the California Dental Association.

Tricia Osuna, RDH, BSDH, FAADH
Tricia Osuna, RDH, BSDH, FAADH

Ms. Osuna is a USC graduate, Past President and Fellow of the American Academy of Dental Hygiene and California Dental Hygienists’ Association Past President. She has over 38 years of experience as a dental hygienist to share with her audiences in a humorous and enlightening presentation experience. Ms. Osuna is a lifelong CDHA/ ADHA member and a previous Member of the Dental Board of California and a Founding Member of the American Board of Facial Esthetics. She is the 2015 recipient of the ADHA Alfred C. Fones dedication to leadership award. Licensed in both California and New York, her experiences traverse the dental hygiene arena in a very unique way spanning a variety of roles including Consultant, Clinician, Educator, International Presenter, Author, Mentor as well as business owner.

Jacob Puhl
Jacob Puhl

Mr. Puhl is the co-owner and co-founder of Firegang Dental Marketing. His focus has always been internet marketing. He began as a Digital Sales Manager for a company producing over $10MM in annual digital revenue, where he managed a 40 person team and 9,000+ clients. Since then he’s worked with hundreds of businesses all over the country, designing websites and using his online knowledge to help them increase their profits. After marketing for small businesses for several years, he realized that new patient marketing was his calling. He noticed that the dental industry was lacking in online marketing strategies and stepped up to fill the void. Since then, he has been helping dentists achieve their dreams nationwide. He is also a co-author of the #1 selling book “How to Get New Dental Patients with the Power of the Web.” Mr. Puhl earned his Masters in Business Administration from Xavier University, and a Bachelor of Science in Marketing from Bowling Green State University.

Todd Schoenbaum, DDS
Todd Schoenbaum, DDS

Dr. Schoenbaum is a full time Associate Clinical Professor at UCLA, the Director of UCLA Continuing Dental Education, and teaches residents and students in the UCLA Implant Center. He is the recipient of the scientific writing award from the JPD and has published over 40 papers in The Journal of Prosthetic Dentistry, CIDRR, Journal of Esthetic and Restorative Dentistry, Compendium, Journal of the California Dental Association, and others. He also maintains a private practice with Dr. Peter Moy with an emphasis on implant prosthetics.

Greg Sconce
Greg Sconce

Mr. Sconce is founder and senior partner of InfoStar, which began in 1993, and continues to provide powerful Internet marketing and patient education software for the dental professional. Mr. Sconce pioneered dental Internet marketing from its conception, and spent the last 23 years fine tuning the Internet marketing process to produce the results doctors deserve. InfoStar is his fifth successful entrepreneurial business venture over the past 40 years, and his team includes some of the most knowledgeable minds in the industry. He is an accredited dental speaker, consultant, and mentor of dentistry; additionally, he served as a speaker and management trainer for Wells Fargo, as well as a financial broker and business adviser. For the first time in many years, Mr. Sconce agreed to share his knowledge and experiences in an effort to successfully move dentists forward in the world of Internet marketing.

Christine Taxin
Christine Taxin

Ms. Taxin, with over 30 years in the dental and medical fields, owns a management consulting company and speaks throughout the country providing dentists and dental office teams with her expertise in medical to dental cross-code billing, administrative systems, internal and external marketing and financial planning. Prior to starting her own company, Christine worked for a large New York City hospital as administrator of a critical department, managed an extensive practice and worked with Coaching Solutions and Dynamic Administrators consulting companies. She has trained in management at LVI. She is currently a guest speaker for Henry Schein, Patterson Dental, Carestream Dental I -Cat Congress Dental. She presents for the American Association of Dental Office Managers, Pennwell’s Professional Dental Assisting and the New York Academy of General Dentistry. She is also an adjunct instructor at NYU College of Dentistry and teaches in the residency programs at Maimonides Medical Center, Jamaica Hospital and St. Barnabas Hospital.

Gregory K. Tuttle, DDS
Gregory K. Tuttle, DDS

Dr. Tuttle, for more than 25 years, has practiced family and cosmetic dentistry in offices in both Sacramento and in Utah. Due to his progressive spirit, Dr. Tuttle founded TuttleNumbNow, LLC, a one-step localized interosseous anesthesia method, where patients experience instant numbness, allowing dentists to improve efficiency, eliminate excess and lessen their risk. As he passionately strives to advance dentistry, he has caught the interest of leading researchers, manufacturers and educators of the dental world. Dr. Tuttle takes his oath seriously as he ignites professionals with his practical and innovative approach to dentistry.

William Van Dyk, DDS
William Van Dyk, DDS

Dr. Van Dyk is a full time private practicing general dentist in San Pablo, California. In addition he serves as an associate professor at the University of the Pacific Dugoni School of Dentistry in the Department of Practice Management. He graduated from the University of the Pacific in 1973; served three years in the U.S Army; and purchased a practice in 1976.
Since 1985 he has been speaking to dental audiences on various aspects of practice management. He was instrumental in the development of the ADA Success Seminar Series to dental school students, giving them real world information on starting a dental practice.
He served on the ADA Council on Dental Practice for seven years and is a member of both the American and the International College of Dentists.

Victoria L. Wallace, LDA
Victoria L. Wallace, LDA

Ms. Wallace was trained in Minnesota and became a CDA, RDA in July of 1976. She is currently an LDA, licensed for expanded functions. This was to be a stepping stone to eventually become a dentist. As soon as she started working as a chair side clinical assistant she knew it was where she was supposed to be on the dental team. Since 1996, Ms. Wallace has been a Product Educator for Ultradent Products. For the past 15 years she travels to dental schools from California to Minnesota helping to educate on tooth whitening, adhesives, and all restorative systems. She has dedicated decades to helping educate dental team members by being a member of the ADAA, writing articles, lecturing at state dental meetings, and volunteering to assist on dental missions. Ms. Wallace has just finished a 7 year study on shear bond testing at UOP with 3 other dentists and, in March this past year, they presented their research at the American Dental Educators Association in Denver. She resides in Las Vegas, NV with her husband and numerous pets.

Ivy Zellmer, RDH, BSDH
Ivy Zellmer, RDH, BSDH

Ms. Zellmer has been practicing clinical dental hygiene in Northern California since 2008 with a background in periodontics and general dentistry. For several years she has been presenting on the topics of periodontics and implantology, specifically assessment and maintenance techniques for the dental team. As a self-proclaimed lifelong learner, she is a current graduate learner at UCSF School of Dentistry pursuing a Master of Science degree in Dental Hygiene. Her research is primarily focused on implants, with the goal of standardizing peri-implant assessment protocols. Ms. Zellmer is passionate about dental hygiene and works to move the profession forward. She is a former Trustee for the California Dental Hygienists’ Association, member of her national and state dental hygiene associations, and the American Academy for Oral Systemic Health. When she’s not in school or presenting, she is exploring, eating, and photographing around the world with her husband.

Thursday, February 9, 2017


7:30am–9:30am • 2 CEU, Core
California Dental Practice Act –
You Can THINK Your Practice is in Compliance or You Can KNOW It
Leslie Canham, CDA, RDA

This mandatory course for license renewal will present the CDPA’s recent changes as well as the ongoing regulations required for license renewal. Highlighted will be issues to keep dental professionals abreast of the current laws that affect dentistry.

  • Understand scope of practice, violations and attending regulations
  • Learn about new duties and settings and license renewal requirements
  • List required postings for dental practices

8am–9am • 1 CEU, Core
Test Your Curing Skills
Victoria Wallace, LDA (Sponsored by Ultradent Products, Inc.

You must be EARLY to attend this class – it will be fast, fun and interactive! If you want to know more about the latest and greatest in curing lights, this course is for RDAs and Doctors as well as anyone who handles a curing light.

  • Proper handling of the curing light to insure complete curing of adhesives
  • Test your skills using MARC…you might be surprised!

8am–9:30am • 1.5 CEU, 20%
Generations at Work: Millennials to Middle Agers and More!
Daniela Devitt, California Employers Association

There are five generations in the workplace! Each generation has a difference in the way they work, think and how they perform their work. These differences can lead to difficulties and conflicts within your work teams. It can also be an opportunity to build a better team using strengths that bring the best out of each person. This training will help you bridge the generation gap!

  • Generations in the workplace; identification of each work style
  • Avoid workplace misunderstanding and conflicts between generations
  • Develop strategies to overcome gap issues

8am–9:30am • 1.5 CEU, Core
CAMBRA and the RDH Role
Michelle Allen, RDH (Sponsored by 3M)

Preventive Dentistry is one of the fastest growing trends in the dental industry. Caries Management by Risk Assessment, or CAMBRA, represents a shift from simply treating caries to proactive prevention and treatment. Through learning about CAMBRA, and implementing the recommendations and protocols, dental clinicians have a valuable opportunity to help patients take charge of their oral health.

  • Determine how to diagnose a patient’s risk for caries with a systematic approach
  • Learn clinically accepted and patient-compliant treatment protocols
  • Understand how CAMBRA represents a valuable opportunity to increase practice productivity and profitability

8am–9:30am • No CEU
How to Attract New Patients Using the Internet
Greg Sconce, InfoStar

Bigger than print and broadcast combined, the internet is the largest channel ever known for the public to engage with your marketing. This course provides you with a road map on both understanding and marketing on the internet. Learn the fundamentals of getting started, managing expectations, common pitfalls, anticipated costs, and how to effectively integrate other forms of marketing.

  • Marketing components and how they interact: website, social media, SEO, advertising, reputation management, and more
  • Learn about the various key players, budgeting and implementing a plan
  • See how to monitor results and calculate ROI

8am–9:30am • 1.5 CEU, Core
The Mystery of Coordination of Benefits
Denise Martinez, CDA Practice Support Center

This course will provide an in depth look at coordination of benefit, the policies and laws that affect coordination of benefit and claims payment. This interactive discussion will resolve the mysteries of coordination of benefits. Dentists and staff will leave with a better understanding of coordination of benefits to make billing and collections more efficient.

  • Understand the rules to determine primary and secondary payers
  • Identify the correct fee from which to coordinate
  • Understand the impact of self-funded plans to California’s non-duplication of benefits law

8am–9:30am • 1.5 CEU, Core
Crystal Meth: Your Teeth, Your Health, Your Life
Mitchell Goodis, DDS

Do you think that your practice is not treating Methamphetamine addicts? Guess again! Almost everyone in California knows someone whose life has been touched by Meth! Children, cousins, siblings, friends, parents… and patients! Understanding Meth addiction in your patients and family, current or past, is a key to providing compassionate care.

  • Identify how Methamphetamine affects the human body, know the oral manifestation of crystal meth use and the effects on the dentition
  • Identify physical, oral, and behavioral signs and symptoms
  • Understand the dental treatment necessary after long term use of Crystal Meth

9:45am–12:15pm • 2.5 CEU, Core
Totally Bonding – Know the Chemistry You Hold in Your Hands
Victoria Wallace, LDA (Sponsored by Ultradent Products, Inc.

This fun and fast–moving program will help the Dental Professional better understand the chemistry behind adhesive dentistry. Sitting chairside usually means the dental assistant plays a significant role in creating long-lasting and beautiful adhesive restorations, hopefully with minimal sensitivity.

  • Chemistry 101 and adhesives
  • Are you compromising your hybrid layer due to improper handle techniques?
  • Step by step review of composite restorations, beginning to end and everything in between

9:45am–12:15pm • 2.5 CEU, Core
Periodontal Regeneration Therapies: A Revolution in Soft Tissue Grafting
David Jolkovsky, DMD, MS, David Du, DDS

Soft tissue grafting was introduced to dentistry over 50 years ago. It has evolved from a relatively crude technique to save hopeless teeth into a series of delicate plastic surgery procedures to restore health and esthetics. As surgical techniques have advanced, so has the discovery of new biologic modifiers and materials. This allows dentists the ability to use the science of true regeneration in combination with literature-proven surgical techniques to decrease pain and increase healing while achieving amazing results.

  • Be familiar with newest advanced techniques of soft tissue grafting
  • Understand the array of biological modifiers for soft tissue grafting
  • Know how these can be combined to allow predictable soft tissue regeneration not possible before

10am–11:30am • 1.5 CEU, Core
Front Office Collections – Makes or Breaks Your Practice
Ben Anders, Denton Connor, Terri Davis, CPAs; Innovative Solutions

Front office collections procedures can make or break a dental practice. Learn effective procedures for monitoring and increasing collections and for handling cash while protecting yourself and the practice. This class is for front office staff and their doctors.

  • Daily procedures and reports to keep you safe
  • Handling cash deposits and accountability checks
  • Small office challenges

10am–12:00pm • 2 CEU, Core
Implant Maintenance – Whose Job is it?
Debra Finney, MS, DDS, Ivy Zellmer, BSDH, RDH

Who, where, when, with what? Here are the answers. This evidence based course will discuss implant abutment connections and the relevance to tissue stability; to probe or not to probe; peri-implant disease and much more.

  • How and when to assess implant health
  • What instruments are recommended or not recommended
  • Homecare education for patients; protocol for maintenance

10am–12pm • 2 CEU, Core
OSHA Roundup for the Dental Team
Leslie Canham, CDA, RDA

This fast-paced, entertaining program is designed to familiarize the participant with the basic elements of an OSHA safety program while meeting the annual bloodborne pathogen and hazard communication training requirements.

  • Explain how to manage an exposure incident
  • Understand how to maintain and update the OSHA and SDS manuals
  • Understand the new label and SDS requirements

10am–12pm • 2 CEU, 20%
How Patients Find Dentists: Exact Strategies for Dentists to Attract Patients Who Listen
Jake Puhl, Firegang Marketing

There are many options out there to get your phone to ring. But how do you find the patients looking for specific procedures, patients who will actually listen to you as a dental professional? Whether you prefer implant patients, or patients looking for a smile makeover, this course will teach you how those patients search for dentists.

  • Strategies that are the most effective for targeting specific procedures
  • Step by step blueprint of where to start with billing procedures
  • Understanding how patients choose a dentist

10am–12pm • 2 CEU, Core
Controversies and Innovations for Predictable Implant Restorations
Todd Schoenbaum, DDS, FACD

Learn how advances in implants have improved the predictability of care. Discover the best practices in controversial aspects of implant dentistry including: screw and cement-retained restorations, cementation protocols, splinting implants, platform switching, implant selection and more.

  • Advances in implant restorations and how they can improve your clinical treatment
  • The science behind some of the recent controversies in implant restorations
  • How to increase predictability in your implant treatment

1:30pm–2:30pm • No CE
Financial Statements: A Tool to Your Success
Ben Anders, Denton Connor, Terri Davis, CPAs; Innovative Solutions

Did you know that reviewing your financial statements regularly can help you make more money, reduce your taxes, increase collections, manage cash

    flow and run your business more effectively? This class will show you what reports to run, what to look for in them, and how often to look at them.

  • Identify problems before they progress; increase efficiencies in your business
  • Learn helpful ratios and financial relationships
  • Improve monitoring of collections and payables

1:30pm–2:30pm • 1 CEU, Core
Am I Safe Yet? The Challenge of HIPAA Compliant Collecting
Robert Tavelli

In today’s healthcare environment it is getting harder and harder for medical professionals to collect on their past due receivables. There is a fear in the air that if you call the patient and ask for repayment that the cost of doing this could outweigh the benefit. Whether it’s due to the fear of a patient complaint on social media or the threat of a lawsuit; some dental practices are not pursuing their past due debts due to this uncertainty and misguidance.

But is this the smart decision and what happens when an entire industries expectation of repayment for services rendered goes out the window? How will patients respond when there is no consequence for repayment? Can we see the forest through the trees?

In this course Robert Tavelli will demonstrate how this line of thinking is a slippery slope and why most of these fears are due to a lack of proper and standardized internal collections procedures and communication skills.

There is little education regarding these topics on the market and Robert has found that once his clients have implemented these correct processes they become more confident in asking for repayment for services performed.

This program will help your practice do two things:

  • Improve Internal Collection Processes
  • 2) Improve Staff Communication Skills with Patients

1:30pm–3pm • 1.5 CEU, Core
Do Your Gums Hang Low?
Debra Finney, MS, DDS

This is a sensitive topic – everything you wanted to know about gingival recession, tissue grafting and root sensitivity. This course will review classifications of gingival recession, protocols for root coverage grafting and treatment options for root sensitivity.

  • Evaluation of gingival recession
  • Treatment options and when referral is indicated
  • How to wade through the myriad of sensitivity products to assist patients with root sensitivity

1:30pm–4:00pm • 2.5 CEU, Core
Treating Snoring and Sleep Apnea in the Dental Office –
An Effective Protocol with Medical Billing
Marty R. Lipsey, DDS, MS (Sponsored by Sleep Group Solutions)

One out of every three patients who enter the doors of a dental office has symptoms of a sleep breathing disorder; learn how to identify and treat them. Know the basic terminology and pathophysiology of sleep disordered breathing and present a practice and patient-friendly protocol for implementation or improving the Dental Sleep Medicine program in your dental office.

  • Learn patient screening, diagnosis, treatment modalities, and medical billing for Obstructive Sleep Apnea (OSA)
  • Discuss sleep dysfunction in order to provide service to the millions of sleep apnea sufferers
  • Billing medical insurance and Medicare for Dental Sleep Medicine services

1:30pm–4:30pm • 3 CEU, Core
Dental Materials Update and Troubleshooting
Victoria Wallace, LDA (Sponsored by Ultradent Products, Inc.

It’s important to be open to change in dental materials and procedures so patients can be provided with the best dentistry possible. New techniques surface almost daily which in some ways can be overwhelming. This program will review new restorative information, along with a review of things sometimes taken for granted…like how we hold the curing light! Simple and easy changes can result in a longer lasting and possibly more beautiful restorations.

  • Learn how to stay up-to-date with new products without being overwhelmed and/or frustrated – and getting the most for your money
  • Discuss and troubleshoot dental products you use everyday

1:30pm–4:30pm • 3 CEU, Core
Implant Restorations in the Aesthetic Zone
Todd Schoenbaum, DDS, FACD

The restoration of implants in the aesthetic zone varies significantly from implant treatment in other areas. Successful outcomes require creation of appropriate gingival architecture, selection and fabrication of an abutment/crown system that balances aesthetic and functional demands. Special attention will be given to temporary techniques, cementation and impression techniques, emergence profiles, and gingival shaping.

  • Understand the aesthetic issues and solutions for anterior implants
  • Learn how to create implant temporaries that maximize the aesthetic outcome and increase predictability
  • Learn about abutment selection and design for challenging cases

1:30pm–4:30pm • 3 CEU, Core
Set Down the Syringe, Pick Up the Drill:
Uncover the Latest Advancements in Anesthesia
Gregory Tuttle, DDS

It’s time to rethink dental anesthesia. Dr. Tuttle has developed a straightforward technique for the most experienced dentist and specialist, to the recent dental school graduate and hygienist. This process is a new primary injection of choice for lower posterior teeth replacing the IA nerve block, and this course will give you an exclusive look into the technique, benefits and suggested uses.

  • Learn the exact steps to perform this anesthesia technique safely and effectively
  • Be guided in optimal uses, cases and best practices
  • Uncover exclusive troubleshooting tips and practical hints

3:00pm–4:00pm • No CEU
Actionable Strategies and an Exploration of Your Options for Creating Your Retirement Paycheck
Tom Chandler; The Chandler Group

Whatever your dreams are, you need a framework for making wise decisions about your money that will help enable you to achieve all that is important to you. A broad range of financial issues calls for a broad, comprehensive outlook. It’s for this reason that many affluent individuals want help with more than just investments. They want real wealth management—a complete approach to addressing their entire financial lives. When you’re free from worry about your finances, you’re more able to be who you want to be and go where you want to go.

  • Setting the framework to make wise decisions with your money
  • 7 essential components of smart investing
  • How to design reliable strategies to live a comfortable retirement

3:00pm–4:30pm • No CEU
How to Turn Price Shoppers into Lifelong Patients
Jake Puhl, Firegang Marketing

What are patients looking for in a dental practice? What makes some patients remain loyal for life and others jump from one practice to the next? These strategies will teach doctors and front office staff how to turn every new patient into long-lasting ones. Learn easy-to-use tips to create the best new patient experience possible from the first phone call to the time they are in the chair, and beyond.

  • Fundamentals of new patient marketing
  • How patients choose a dentist and what makes them stay
  • Tips to use to provide an amazing patient experience

3pm–5pm • 2 CEU, Core
Infection Control Teamwork – How to Make Infection Control ‘Sticky’
Leslie Canham, CDA, RDA

Breaches in Infection Control demand that we review, update, and fine tune our infection control knowledge, skills, and procedures. Participants will learn how to update their existing infection control practices to meet the current CDC Guidelines for infection control while meeting dental board requirements for license renewal.

  • Understand how to incorporate the CDC Guidelines in your practice
  • Achieve a culture of infection control though teamwork
  • Identify resources for infection control

3:30pm–5:00pm • 1.5 CEU, Core
Ask the Periodontist: Refer or Not?
Debra Finney, MS, DDS

Inquiring minds want to know – this is your opportunity to ask! This course will include answers to questions commonly asked by hygienists and also provide you with an opportunity to ask your own questions. Learn the scoop on lasers and subgingival agents.

  • When referral to a periodontist is indicated
  • Maintenance recommendations for patients with periodontal disease
  • Additional topics as determined by questions submitted – bring your questions!


Friday, February 10, 2017


7:30am–9:30am • 2 CEU, Core
Don’t Need No Stinkin’ Badges – Infection Control!
Marcella Oster, RDA

Kick off your boots and stay a while and update your knowledge of the latest infection control course for license renewal.

  • This course meets the Dental Board requirements for licensure renewal
  • Learn everything about the California Code of Regulations 1005 – Infection Control

8am–9:30am • 1.5 CEU, Core
Gray Matters: Products, Pedigree and Pricing
Panel of Experts

Whether you are the person in your office who does the actual dental supplies ordering, or you just put items on the “wish list,” it’s not always about finding the cheapest price. Quality matters, no question. So does pricing. Where do you draw the line? How can you ensure that what you buy is really what you thought that you ordered and comes from where you ordered it. Products may be past their expiration date, recalled, fall short of industry and government standards, and present patient safety and dentist liability risks. Join in the discussion to learn:

  • What the “gray market” is – cheaper isn’t always better
  • What the risk could be to your patients
  • How do you know what you are receiving is what you actually requested?

8am–9:30am • 1.5 CEU, Core
Mindfulness in Medicine and Dentistry: Peace, Health and Brilliance in Practice
Mark Abramson, DDS (Sponsored by Dream Systems Dental Laboratory)

The effects of stress are seen impacting many aspects of health. Research in neuroscience, genetics, and behavior medicine supports that mindfulness is essential in healthy brain and body as well as quality of life. Dr. Abramson directs the Mindfulness Program at Stanford Medical School and Hospital and will teach how to be mindful in your practice and life.

  • Stress when awake and stressful sleep drive the same stress reactions in body and mind
  • Proper breathing is essential to good health and a better day
  • Mindfulness is a tool to a better quality of life and does not take any extra time – it gives you more time

8am–9:30am • No CEU
Getting Your Practice Ready to Sell
Timothy G. Giroux, DDS

This course will guide dentists through the unique intricacies of a dental transition, illuminating the role and relationship between buyer and seller. The current economic trends in the marketplace will be discussed, highlighting to both buyers and sellers the changing trends that you may not have considered. Sellers will also learn the vital steps necessary to improve their practice value, what improvements to make, and how to avoid common mistakes as they near retirement.

  • What are buyers really looking for in a practice?
  • Corporate dentistry, debt and insurance: how it affects both buyers and sellers
  • What can I do to get my practice ready to sell?

8am–9:30am • 1.5 CEU, Core
Out with the Old and In with the New – Coding Changes for 2017
Christine Taxin (Sponsored by Banyan and Weave)

Have you updated your codes for 2017? Do you know how to utilize them to increase collections? Diagnostic and procedure codes change annually and patient insurance coverage varies while practices try to determine how to best incorporate these influences and remain profitable. This interactive, informational course will empower attendees to take charge of the dental claim billings.

  • Tips for navigating dental benefits to maximize production, collection, and insurance benefits
  • Optimize the use of this year’s updated and revised dental codes; know the importance of utilizing diagnostic codes for accessing additional insurance benefits
  • Learn the ins, outs, and secrets of dental insurance

8am–9:30am • 1.5 CEU, Core
Save Me – Save you! Ergonomics and Effective Patient Care
Tricia Osuna, RDH (Sponsored, in part, by Q Optics)

This course will review ergonomics, increase awareness of repetitive motion problems and how they may be impacted by operatory design, instrument utilization/design/selection, sharpening skills/options and a variety of other issues.

  • Enhance patient treatment while identifying ergonomic needs; provide increased quality of care
  • Identify and recognize instruments available to select from for a variety of patient conditions and improved clinical outcomes
  • Identify habits that lead to repetitive movement which may cause harm to the clinician’s instrumentation abilities

9:45am–11:45am • 2 CEU, Core
CAL-OSHA on the Ponderosa Ranch? Yup!
Marcella Oster, RDA

Even the Ponderosa Ranch had to adhere to the OSHA requirements! Head ‘em up and move ‘em out and get your little doggies over to this CAL-OSHA refresher class!

  • Learn about the CAL-OSHA requirements in safety, SDS, labels, storage and disposal, proper clean up
  • Are you in compliance with the medical waste management provision?

9:45am–11:45am • 2 CEU, Core
Improving Clinical Quality and Providing Exceptional Service: A Practice Analysis that Helps the Whole Team Improve Everything
William Van Dyk, DDS

Dental practices always hope to provide quality care and plan to maintain high ethical standards, but the pressures of the market place make it difficult to practically achieve. The most successful practices are those that combine quality care with exceptional service to help patients see the care they are receiving and evaluate it compared to alternatives.

  • Understand the ways the whole team can improve the quality of care
  • Gain insights into what exceptional service means to patients
  • Clearly understand the value of exceptional service in practice

9:45am–12:15pm • 2.5 CEU, Core
A Cookbook of Pearls for the RDA
Joe Blaes, DDS

This course, geared for the RDA (but dentists are invited too!), will focus on clinical procedures from start to finish, how the RDA can be part of the success and improvement of the patient experience, as well as the success and improvement of the practice itself.

  • Best products, materials, techniques to produce dentistry in the least amount of time and stress
  • Enhanced clinical dentistry; upgraded, simplified, done quicker and made more fun
  • Time saving, high quality dentistry tips – a cookbook of pearls!
  • Learn to play the “what if” game

10:00am–11:30am • 1.5 CEU, Core
The Wellness Centered Practice: Add the Health/Medical Dimension to Your Practice
Christine Taxin (Sponsored by Banyan and Weave)

Dental practices can add new diagnostic tools and treatments to support the general health of patients. Medical billing for these tools and treatments are essential in coordination with benefits for which the patient has available. The dental office must learn the recommended documentation techniques to support diagnostic decisions, as well as to prevent problems with the medical and dental benefit plans. Patients will appreciate the wellness concern of the dentist, and will be a healthier patient in the long run.

  • Establish knowledge of dental and wellness benefits and state/government regulations
  • Learn how to consult with your patients’ physicians and gain referrals from them
  • Learn diagnostic tests and therapeutic products that can be used in the practice

10:00am–12:00pm • 2 CEU, Core
Evidence Based Restorative Materials Update: Separating Fact from Fiction of Today’s Material Advances
Parag R. Kachalia, DDS (Sponsored by GC America)

This program will look at a broad spectrum of restorative materials available today. Over the course of the last 5 years there has been an explosion in the number of restorative materials that are available to the practitioner. Years ago the practitioner was simply asked to pick between amalgam, ceramo-metal restorations and gold. Today’s practitioner must consider the various generations of bonding agents, composites, ceramics, cements, etc. The course will allow the practitioner to sift through the confusing maze of materials and decide which materials are most appropriate for a multitude of restorative situations. Specific materials that will be covered include, self-etch adhesives, low shrinkage bulk fill resins, advancements in flowable composites, and new generation cements.

  • Understand the clinical rationale of various adhesives systems
  • Be able to separate fact from fiction with relation to bulk fill resins
  • Understand the expanded indications of new age flowable composites
  • Be given a clinical rationale for material selection with respect to indirect restorations

10am–12:00pm • 2 CEU, Core
Dental Sleep Medicine: Time to Wake Up to Sleep
Mark Abramson, DDS (Sponsored by Dream Systems Dental Laboratory)

Good sleep is essential to good health. Dentists have a role in solving this public health epidemic of poor sleep in both identifying and getting proper diagnosis and treating sleep apnea. Poor sleep is implicated in cardiovascular disease: heart attack and stroke, high blood pressure, cognitive dysfunction including dementia, sexual dysfunction and cancer.

  • Understanding sleep medicine and dental appliance therapy
  • The dentist’s role in treating OSA
  • Identifying problems with appliance therapy

10am–12:30pm • 2.5 CEU, Core
Oral Cancer: An Important And Often Scary Subject
Tricia Osuna, RDH (Sponsored, in part, by Q Optics)

One procedure, which has not changed over time, is the responsibility as healthcare providers to perform regular oral cancer screenings. With the increase of interdisciplinary education, we have recognized the need to reach out to those health care professionals to support our efforts to save lives. We have the ability to enhance our skills to communicate with patients and staff the importance of the oral cancer screening process.

  • Recognize traditional and new risk factors for oral cancer
  • Embrace new screening modalities and early discovery success rates
  • Understand recording, communication and documentation of the screening process

1:30pm–3:30pm • 2 CEU, Core
John Wayne’s Law – California Dental Practice Act
Marcella Oster, RDA

Keep all skunks, bankers, and lawyers at a distance by herdin’ yourself into this CDPA class. Review and learn about all the new changes and laws affecting your practice and your team, including:

  • Patient care, record keeping and staff management: do you comply with the CDPA?
  • Current duty tables and new permit holder regulations; limits of scope of practice
  • Legal issues for renewal; CE and criminal history reporting

1:30pm–3:30pm • 2 CEU, Core
How to Avoid a Practice Insurance Audit
Christine Taxin (Sponsored by Banyan and Weave)

More and more practices are being audited by insurance companies. Huge sums of money are being taken back by them and fraud is being brought into question. Are you afraid to ask a patient for co-payment when they’ve never paid one before? Are you concerned that your records may be audited? Many practices find it a challenge to remain compliant with insurance rules and regulations.

  • Know the true legalities regarding insurance participation
  • Identify what may set off an insurance audit and how claims are tracked
  • Learn proper documentation to prevent an audit and to defend your claim

1:30pm–4pm • 2.5 CEU, Core
A Little of This and a Little of That: Today’s Dental Products and Treatment Options
Tricia Osuna, RDH (Sponsored, in part, by Q Optics)

Today’s dental sessions require an exhaustive knowledge of products, instruments and equipment. As professionals providing health services, we should be at the pulse of clinical devices and treatment while being able to recommend product protocols for use in the office. The process of care (assessment, diagnosis, treatment planning, implementation and evaluation) requires us to understand what new products are, how to use them, contemporary treatment options, how to implement the procedures and evaluate what is and what is not working for us as individuals and as clinicians.

  • Distinguish which new-to-market products should be brought into your practice
  • Materials and product selection for dental hygiene therapy, patient communication and instrumentation
  • Strategies that incorporate efficiency in patient treatment for a more productive schedule

1:30pm–4pm • 2.5 CEU, Core
Tech Check – An Overview of New Technology and Techniques
Parag R. Kachalia, DDS (Sponsored by GC America and Burkhart)

This course will provide an overview of the recent advances in dental technology and techniques with respect to a restorative-based practice. Included topics will be new trends in CAD/CAM systems, digital caries detection, intraoral imaging, digital radiography, iPad integration, LED curing technology, and laser dentistry. The course will look at the implementation of these technologies and how they can help deliver predictable care while allowing for a return on investment.

  • Understand the advantages of implementing enhanced imaging protocol in the office and utilizing traditional and fluorescence imaging
  • Learn strategies to create an enhanced new patient examination
  • Understand the current advantages and disadvantages with respect to CAD/CAM dentistry
  • Learn strategies for involving all team members in the utilization and implementation of dental technology

1:30–4:00 • 2.5 CEU; Core
TMJ: It’s Not Just the Joint
Mark Abramson, DDS (Sponsored by Dream Systems Dental Laboratory)

TMJ treatment is plagued by a history of conflicting philosophies. This presentation will look at the history and bring it together with an understanding of how dentistry can prevent and treat the disorders of the head, neck, and jaw system.

  • Signs and symptoms of TMJ
  • Growth and development

1:30–4:00 • 2.5 CEU, Core
Early Diagnosis and Treatment of Asymptomatic Enamel and Dentin Cracks
Samer S. Alassaad, DDS, FAGD

Through close-up clinical images, this lecture will present the rationales and a systematic approach for early diagnosis and treatment of Asymptomatic enamel and dentin cracks before they become symptomatic and progress to more serious complications involving the underlying pulpal and periodontal structures, in a practical and clinically relevant manner based on current evidence.

  • Pathological consequences of Asymptomatic cracks if intervention is postponed
  • Incidence of Asymptomatic cracks and early diagnosis utilizing magnification, transillumination, and dyes
  • Etiology and prevention, modern classifications, and early restorative and occlusal treatment approaches

1:30pm–4pm • 2.5 CEU, Core
YOU ARE A ROCK STAR Dental Assistant!
Joe Blaes, DDS

Do you love people and believe your patients deserve the very best? A trusting relationship must be developed with OUR patients – and nobody spends more time with a patient than YOU do! Learn how to communicate with your patients, develop communication skills that enable you to quickly establish rapport with your patients; learn interview techniques to discover a patient’s wishes. Learn to develop a level of enthusiasm and passion in your life. In my practice, I cannot work without you. Learn to be outstanding in everything you do. You will become the dentist’s connection to the person we call patient. Your patients will love this new gentler environment and will enjoy returning for more treatment.

  • Know how to connect on a fun and emotional level with your patients
  • Develop techniques to establish rapport, communicate and interview
  • Become the BEST RDA and help your dentist to be the BEST DENTIST
  • Give the patient the BEST dental experience

1:30pm–4:00pm • 2.5 CEU, 20%
Get a New Dental Practice Up and Running: Advice for Young Dentists on Building a Successful Practice
William Van Dyk, DDS

This course fills the gap between the dental course work and the reality of practice by looking at the important parts of a dental business and presenting the tools to make the parts work well. Working as an associate, becoming an owner, watching and using practice numbers, handling managed care contracts, finding money to borrow, and marketing effectively are all important parts of business success and are covered in a way that they can be put to use immediately.

  • Identify the key parts of a dental business to insure success
  • Recognize the leadership skills that are needed to direct the dental team effectively
  • Analyze the community to decide whether you are a good fit, and how to use associateships to decide where and when to buy
  • Know the important aspects involved in the purchase of a practice
  • Marketing techniques to build a quality dental practice

Sacramento Convention Center
1400 J St, Sacramento, CA 95814
(916) 808-5291

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Note: If you are a current SDDS DHP Member, please call into our office at (916)446-1211 and we will sign you up!

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