The MidWinter Convention & Expo is SDDS’ biggest event of the year! It’s a two-day convention and expo held at the Sacramento Convention Center.

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The MidWinter Convention & Expo brings dentists & dental professionals together to:

  • Cover all your CE bases with SDDS! (15 CE units available)
  • Enjoy world-renowned speakers on current dental topics and trends
  • Attend the Expo to meet vendor representatives on the latest products and services
  • Build a bond with office team members

For Exhibitors:

Note: If you are a current SDDS DHP Member, please call into our office at (916)446-1211 and we will sign you up!

Instructions for completing fillable PDF forms: Please open the fillable PDF form directly in Adobe Reader®/Acrobat. Get the free latest version of Adobe Reader®. Once you have filled out each field, please save a copy for your records to guarantee submission. Next, click the SUBMIT button to return the completed form to SDDS by email.

Check out our 2016 MidWinter Lineup!

Sara BakerSara Baker, Co-Owner
SD Reliance Management (SDDS Vendor Member)

Sara Baker is the co-owner of SD Reliance Management, Sacramento’s premier resource for professional dental billing and collection services. She graduated from UC Santa Barbara in 2005 with a Bachelor’s Degree in Religious Studies, but it was the job in a dental office to pay the rent that set her on her path toward being a dental billing and collections expert. She now has over 13 years of experience in the dental industry and a passion for helping offices achieve new and innovative systems to keeping billing accurate and efficient and collections high and steady. Born and raised in West Sacramento, Sara thinks California is just about the best place in the world. She loves competing in obstacle course races, watching super hero movies and spending time with her husband Matt and their two dogs Seeley Booth Baker and Liz Lemon Baker.

2009mariMari Bradford, PHR, Hotline Director
California Employers Association (SDDS Vendor Member)

Mari Bradford is a Hotline director with the California Employers Association and supports 9 large associations and their members on our hotlines. An experienced HR Generalist, Mari has a Bachelor of Arts degree in Organizational Communications from CSU Sacramento and her PHR from the Society for Human Resource Management.

Before joining CEA in 2005, Mari held HR Management positions for both small and large companies in the Software and IT industry. An expert on California employment law and compliance matters, Mari is also a skilled trainer, a dynamic speaker and a humourist at heart. Mari’s excellent communication skills allow her to deliver trainings that are educational as well as entertaining. She is familiar with all of the challenges that managers and owners can face when running a business in California.

Kyle CassanoKyle Cassano, Digital Marketing
Sacramento Marketing Labs

Kyle Cassano is a digital marketing professional, specializing in digital strategy and social media management. He has been called upon over the past 6 years as a specialist in the area of social media and digital strategy to lead companies and teams to online marketing success. He is currently a digital strategist for 30 local and national brands, including Western Dental, eBay, SMUD, Jim Boy’s Tacos, U.S. HealthWorks and Western Dental. His most relevant past work within the dental industry includes SmileCare Dental and OrthoSynetics. Kyle’s main goal is to help businesses and entrepreneurs grow their companies with the use of digital marketing and other proven internet marketing strategies.

Gwen EssexGwen Essex, RDH, MS, EdD, Clinical Professor
University of California, San Francisco

Gwen Essex, RDH, MS, EdD, is a clinical professor in the Division of Oral Epidemiology & Public Health, Department of Preventive & Restorative Dental Sciences at the University of California, San Francisco (UCSF), School of Dentistry. She directs the introductory clinical course for Dental 1 students and the nitrous-oxide oxygen analgesia rotation for Dental 2 students. Dr Essex is also a research mentor for graduate dental hygiene students as a member of the faculty of the master’s of science program in dental hygiene at UCSF.

Alex FleuryAlex Fleury, DDS, MS, Endodontist, Assistant Professor

Dr. Alex Fleury is a University of Pennsylvania trained endodontist and past pre-doctoral endo-program director at Nova Southeastern University dental school and a current Assistant Professor at Baylor College of Dentistry’s post-doctoral endodontic program. Dr. Fleury is a certified RealWorldEndo faculty and is in full-time private endodontic practice in Dallas Texas.

Elena FransiscoElena Francisco, RDH, RDHAP, MS

Elena Francisco received her Bachelors of Science in Dental Hygiene from Loma Linda University and completed her Master’s degree in Dental Hygiene at Idaho State University in 2012. She is currently a part-time clinical dental hygiene instructor at Carrington College Sacramento and was a member of the dental hygiene faculty at the University of the Pacific Arthur A. Dugoni School of Dentistry from 2005 to 2014. Elena has practiced clinically in San Joaquin County for over 38 years and maintains a private practice as a dental hygienist in alternative practice (RDHAP). She has coauthored several peer-reviewed publications and teaches continuing education courses in CAMBRA, recognizing child abuse, radiation safety, and safe needle recapping for oral health care professionals. Her passion is service to her community and profession.

Charles GoodacreCharles Goodacre, DDS, MSD

Dr. Goodacre received his DDS degree from Loma Linda University School of Dentistry in 1971. He completed a three year combined program in Prosthodontics and Dental Materials at Indiana University School of Dentistry and in 1974 earned his MSD degree. He served as Chair of the Department of Prosthodontics at Indiana University and from 1994 to 2013 served as Dean of the Loma Linda University School of Dentistry. He currently teaches in the Advanced Education Program in Prosthodontics at Loma Linda University School of Dentistry.

He is a Diplomate of the American Board of Prosthodontics, Past-President of the American Board of Prosthodontics, Past-President of the American College of Prosthodontists, and Past President of the Academy of Prosthodontics.

He has received several awards such as Educator of the Year, Distinguished Lecturer, Distinguished Service Award, and Dan Gordon Lifetime Achievement Award from the American College of Prosthodontists; the George Moulton Award from the American Academy of Fixed Prosthodontics, the William J. Gies Award from the American Dental Education Association; Honorary Fellowship in the Faculty of Dentistry of the Royal College of Surgeons in Ireland; the Golden Medallion Award from the American Prosthodontic Society; the Distinguished Service Award from the Academy of Prosthodontics; the Jerome and Dorothy Schweitzer Research Award and also the Distinguished Lecturer Award from the Greater New York Academy of Prosthodontics. He received the Stephen H. Leeper Award for Teaching Excellence in 2015 from the Supreme Chapter of Omicron Kappa Upsilon.

Mary GovoniMary Govoni, CDA, RDA, RDH, MBA

Mary Govoni brings over 40 years of experience in dentistry to the team. She is a Certified Dental Assistant, a Registered Dental Assistant (MI) and a Registered Dental Hygienist, with experience in general and specialty practices both clinically and as an administrator. Mary is a former dental assisting educator and was a partner in a successful dental staffing service. For the past 20 years, Mary has focused on speaking and consulting with dental teams on OSHA compliance, ergonomics, chairside efficiency and team communication and development. Recently Mary has added HIPAA compliance and employment law compliance to her areas of expertise.

Mary has published numerous articles in professional journals, such as RDH Magazine, The Dental Assistant, Dental Products Reports, and is featured monthly in Dental Economics. She is a life member and Past President of the American Dental Assistants Association, and serves on the ADAA Editorial Board as well as the Corporate Council for Dimensions of Dental Hygiene. Mary is also a consultant to the American Dental Association on Dental Practice (ADA) and a featured speaker on the Continuing Education and Lifelong Learning Seminar Series.

Mary is a member of:

  • American Dental Assistants Association
  • American Dental Hygienists Association
  • Organization for Asepsis, Safety and Prevention
  • National Speakers Association
  • Academy of Dental Management Consultants
  • Speaking and Consulting Network

A lifelong resident of Michigan, Mary enjoys traveling, shopping, and following Michigan State University sports.

Jagdev HeirJagdev Heir, DMD, MD

Cosmetic and facial surgeon Dr. Jagdev S. Heir is the director of Sacramento Surgical Arts PC. With credentials as both a Medical Doctor (M.D.) and a Doctor of Dentistry (D.M.D.), combined with training in Anesthesia, Dr. Heir has broad knowledge and expertise as a cosmetic surgeon and he is highly respected in the field.

A Board Certified Diplomate in Oral and Maxillofacial Surgery, Dr. Heir is a Fellow of the American Academy of Cosmetic Surgery, the American Association of Oral & Maxillofacial Surgeons, the American College of Oral & Maxillofacial Surgeons, the American Medical Association, and the American Dental Association. Read more about Dr. Heir’s credentials.

Peter JacobsenPeter Jacobsen, PhD, DDS

Dr. Peter Jacobsen lectures extensively in Dental Pharmacology as well as Over-the-Counter Dental Drugs and Products. He also presents on the topic of the Dental Management of Medically Complex patients. His information is practical and clinically relevant for dentists as well as dental hygienists. Dr. Jacobsen has a national reputation for being very entertaining, making his presentations lively and enjoyable.

Dr. Jacobsen’s Ph.D. is in Comparative Pharmacology and Toxicology and he directed the Oral Medicine Clinic at the University of the Pacific Arthur A. Dugoni School of Dentistry for over 25 years. He is a Diplomate of the American Board of Oral Medicine and past Chairperson of the Council on Dental Therapeutics of the ADA. Eight years in a row he has been named as one of the, Leaders in Continuing Education, by Dentistry Today magazine. He also received the 1999 Gordon J. Christensen Lecturer Recognition Award. He writes the Dental Drug Booklet, a succinct handout and reference on commonly prescribed dental medications.

Noel KelschNoel Kelsch, RDH, RDHAP, AS, BS

Noel Kelsch maintains a private practice serving a broad range of clients — from the underserved on the streets to those in hospice care — helping achieve access to care for all.

Dennis KrohnDennis Krohn, Co-Owner
SD Reliance Management (SDDS Vendor Member)

Dennis started working on computers with his father when he was 14 years old, and had an entrepreneurial spirit from a young age. He has been working in the Information Technology field for over 20 years and has 15 years of Dental IT experience.

Dennis’ passion is spending time with his family and being a dad to 5 beautiful children – Bradley, Laila, Ethan, Dylan, and Jack. Dennis is an avid sports fan, and enjoys playing softball and coaching his boys in baseball.

Brenda KunzBrenda Kunz, RDH, MSET

Brenda is a graduate of Carroll College and has practiced dental hygiene in the Sacramento area for over 25 years. She has been an instructor of dental hygiene with Carrington College for 10 years during that time. She taught local anesthesia for 8 of those years. She received her master’s degree in Educational Technology from DeVry University in 2011. She is now involved in the administration of Carrington College’s Dental Hygiene Department as the Program Director. She is a member of the American Dental Hygienists’ Association.

Joanne McNabbJoanne McNabb, CIPP/US, CIPP/G, CIPT

Joanne McNabb is the Director of Privacy Education and Policy in the Privacy Enforcement and Protection Unit in the California Department of Justice. The Unit protects Californians’ constitutionally guaranteed right to privacy, enforces state and federal privacy laws, educates consumers and businesses, and makes recommendations to the Attorney General on privacy matters.

McNabb is a Certified Information Privacy Professional, with specializations in Government and Information Technology. She serves on the Privacy Advisory Committee to the U.S. Department of Homeland Security and is a Fellow of the Ponemon Institute, a research center on privacy, data protection and information security policy.

From 2001 until 2012, McNabb directed the California Office of Privacy Protection, which was a resource and advocate on privacy issues. Before that she worked in public affairs and marketing, in both the public and private sectors, including five years with an international marketing company in France. She attended Occidental College and holds a master’s degree in Medieval Literature from the University of California, Davis.

Steve MicheliSteve Micheli
Burkhart Dental Supply (SDDS Vendor Member)

Steve Micheli has experience in all aspects of the dental supply industry. Based in Roseville, his particular specialty is in the dental supply ordering process and inventory control.

Kim MillerKim Miller, RDH, BSDH

Kim speaks throughout the United States and Canada for national and state meetings as well as study clubs and component meetings. Her experience and passion for dentistry are evidenced through her refreshing speaking style. Kim is passionate about helping clinicians adopt solid science based principles and treatment philosophies resulting in exceptional treatment outcomes, healthier patients and happier more satisfied clinicians.

Marcella OsterMarcella Oster, RDA

Marcella Oster, RDA, is a Speaker and Consultant in Infection Control, Bloodborne
Pathogens, California Dental Practice Act, Hazard Communications, Hazardous
Waste Management, and Injury and Illness Prevention Programs. Marcella has
31 years’ experience in several areas of the dental profession. Marcella began her
hands-on experience working as a DA in 1979. From 1984 to 1986 she taught dental
assisting in Santa Clara County. In 1994, she co-founded and was President of EcoSolutions, a hazardous waste management and disposal company created in response to enforcement of State and Local regulations beginning in 1993. The company created the industry’s first full-service program for chemical and medical waste management designed specifically for dental
offices, setting a new standard. Marcella created and appeared in the first training video for dental hazardous waste management, which was approved for CE credit and was used by dental offices for in-house staff training in Northern California. Marcella pioneered in the area of dental waste management compliance consultation and training, creating a training program for EcoSolution’s staff to visit dental offices to assess regulatory compliance, then began providing complete consultations to dental. She has been speaking and presenting to local and state dental organizations for 16 years.

Paul RaskinPaul Raskin, DDS

Dr. Raskin graduated from the University Of Detroit School Of Dentistry in 1964. He took and passed the California State Boards in 1965 while serving a Rotating Dental Internship at the Martinez V.A. Hospital, Martinez, CA. Concurrently with private practice in Berkeley, CA, he served eight years in the US Army Reserves, Dental Corps, being honorably discharged in July, 1977 with the rank of Major. As a private practitioner he spent several years on the part time Prosthodontic Staff at Highland General Hospital, Oakland, CA. In 1975, he was appointed Director of the Department of Dentistry at U.C. Davis School of Medicine with the academic rank of Assistant Clinical Professor, a position he held until returning to private practice in 1977.

With a consuming interest in removable prosthodontics, Dr. Raskin maintains a research laboratory that has brought forth several patents covering important discoveries in the fitting and fabrication of removable prosthodontic appliances, including the articulation system you will hear about today, and a Pneumatic Bite Registration device that is the basis for the name of his patented process for making “Neubite Dentures.” Over the many years, he has studied with such notable prosthodontic pioneers as Bernard Levin, Earl Pound, Robert Brigante, and others.

Notable among his mentors was Dr. Gino Passamonti who, in 1964, first suggested we could make our own denture teeth from materials, a concept that has been the basis of Dr. Raskin’s Practice, limited to Removable Prosthodontics, since 1981, half his time in the clinic and the other half in the laboratory.

Shikha RathiShikha Rathi, BDS, MS

Dr. Rathi is a board certified Oral and Maxillofacial Radiologist and maintains a private practice with DDI in Roseville, California. She is an adjunct assistant professor in the department of Orthodontics at the University of Pacific, San Francisco. She has authored several chapters in textbooks and is a recognized reviewer of the journal of Oral Surgery, Oral Pathology, Oral Medicine, Oral Radiology (OOOO).

Tina ReynoldsTina Reynolds, Owner/Principal
Uptown Studios

Tina has been running her own design firm since 1976. As the community face of Uptown Studios and holder of the “big picture,” Tina brings her extensive design career and experience to each and every project. Tina leads by example, bringing her fiery enthusiasm and eagerness to each project. Tina is always here to remind you to make it “Easy, Fun and Popular!”

Gayle SuarezGayle Suarez, Founder
Dental Management Solutionss

Gayle R. Suarez is the founder of Dental Management Solutions, Inc. and a Practice and Team Development Specialist with over 35 years of experience in the profession. Her passion and in-depth understanding of people, teamwork, and business enables her to effectively assist clients and their teams to higher levels of success.

Gayle’s experience includes speaking, with high ratings, at management seminars and consulting in over 25 States and 100 cities nationwide. Her accumulated knowledge provides clients, committed to growth, the tools necessary to attain higher levels of personal and professional growth.

Steve SwaffordDr. Steve Swafford, Balance Warrior, CEO

Steve has worked for nearly 30 years for and with non-profit and education-focused organizations in areas of strategy, leadership development, communication, membership and executive management. He brings a practical knowledge of strategy and leadership with past organizations such as the National Association of Home Builders (NAHB), Club Managers Association of America (CMAA), and American Subcontractors Association (ASA) where he most recently served as the executive director. He is active in California Society of Association Executives (CalSAE) leadership serving on the Board for three terms; Membership Committee Chair; Professional Development Committee (aka Purple Cow Posse) Chair; and Southern California Council. In 2006, Steve was recognized as CalSAE’s Associate Member of the Year. A native of Kansas, Steve has a B.S. in journalism from Kansas State University; a M.Div. from Wesley Theological Seminary in Washington, DC; and an Ed.D. from Pepperdine University’s School of Education and Psychology focusing on Organization Change. Steve is a co-founder of Leadership Outfitters, LLC with team members in Los Angeles; Washington, DC; Boston; Hartford, CT; Ft. Lauderdale; and Eugene, OR.

Patrick WoodPatrick Wood
Wood & Delgado (SDDS Vendor Member)

Patrick J. Wood is a member of the law firm Wood & Delgado and has been representing dentists for 34 years. Mr. Wood received his B.A. degree from UCLA and his JD degree from Southwestern University. He was admitted to practice law in California in 1978, and is also admitted in Texas and Colorado.
The firm’s primary emphasis is on dental practice sales, lease reviews, associateships, corporations, partnerships and related transactions. The firm also specializes in dental board defense, estate planning for dentists and employment law issues.
Mr. Wood has lectured extensively at dental conventions, dental societies and dental schools. He currently delivers approximately 15 practice transition seminars throughout the country each year. His firm negotiates over 100 office leases each year, and is involved in approximately 100 dental practice sales each year. He has written numerous articles that have been published in dental publications such as “Dental Economics, “Journal of California Dental Association”, “Strategies for Success”, “The New Dentist”, “CEDS Magazine”, “Dentaltown”, The Nugget Magazine”, and “Journal of Colorado Dental Association”.

xTerraLink (SDDS Vendor Member)

Rami cofounded xTerraLink a company focused on providing Technology and Information Security Services. Rami works with Medium and Large Medical and Dentist Practices to implement an end to end HIPAA Privacy and Security Compliance Programs. Rami also worked with and helped support a few state agencies (FI$Cal, Franchise Tax Board, State Compensation Fund, California Correctional Health care services,) and developed Information Security Programs that focused on assessing the state agencies against standard information security controls (NIST800-53, SANS, ISO27002, FISMA, etc.,) where the results included executive briefings on how the agency can achieve compliance through mitigation approaches of the weaknesses uncovered in the assessments. Rami has extensive hands-on experience with building Information Security & Privacy Programs that focus on Policies & Procedures, Risk Assessment, Information Security Training and Awareness, Access Control, Data Loss Prevention, Asset Management, Operational Security Compliance Programs. Rami’s background includes systems and architecture reviews against security controls and providing concrete action plans for improving security postures of the overall architecture.

Prior to xTerraLink, Rami served as an Information Security Specialist with Intel Corporation managing several of the Intel managed services that were being made available to Intel’s partners and OEMs (DELL, HP) to name a few. In his role as the services security leader for Intel’s Services Program, Rami developed a security framework that introduced critical security controls as part of services designs and prior to release to the OEMs for customer consumption. Rami also managed Intel’s Enterprise Security and Engineering teams for IT. Rami’s team created a centralized authorization system that provided automation in granting Intel employees access to several hundred applications with various prerequisites necessary to be met before access is fully provisioned.

Thursday, February 18, 2016


Infection Control with a Twist
7:30am – 9:30am • (2 CEU, Core)
Noel Kelsch, RDH, RDHAP, AS, BS
This course will give you up to date and practical information designed to keep both the clinician and the client safe. Stressing the essential value of breaking the chain of infection at every level, attendees will return to their offices equipped with practical, clearly defined steps to ensure adequate infection control in the dental setting. Utilizing Noel’s OSHA designated outreach trainer status, this course:

  • Includes an update on the OSHA and CDC recommendations
  • Satisfies licensure renewal requirements

Using an RDAEF2 in Your Practice…How it Can Better Your Operation
8:00am – 9:00am • (1 CEU, Core)
Speaker TBA
This course will discuss the effective use of RDAEF2s in your practice. Learn how you can be:

  • More productive and efficient

Hands On-Needle Recapping: Are You Doing What You Can to Be Safe?
8:00am – 9:30am • (1.5 CEU, Core)
Elena Francisco, RDH, RDHAP, MS; Brenda Kunz, RDH, MSET
The Needlestick Safety and Prevention Act of 2000 mandates we all find the safest way to recap needles in clinical practice. This interactive course is designed to allow participants to evaluate different methods for safely recapping contaminated needles. A variety of needle recapping systems will be available to test.

  • Identify different methods for safely recapping contaminated needles
  • Determine the safest method for recapping contaminated needles in clinical practice
  • Determine safer medical device options for further evaluation in a clinical setting

The Definitive Guide to Yelp for Dental Practices
8:00am – 9:30am • (1.5 CEU, 20%)
Tina Reynolds, Uptown Studios; Kyle Cassano, Sacramento Marketing Labs
Like it or not, sometime you WILL get a Yelp review! Whether good or bad, how you handle it is more important than what it says. In this class, discover information on:

  • What is Yelp and how does it work?
  • Yelp best practices
  • Responding to negative reviews

HR Topics that the Dentist Must Know (For Doctors Only)
8:00am – 9:30am • (1.5 CEU, 20%)
Mari Bradford, PHR, Hotline Director
California Employers Association (SDDS Vendor Member)
In addition to running your office, as a California employer you must also understand our great State’s wage and hour laws. Join our HR Hotline experts, the folks from the California Employers Association, and participate in a lively discussion that will include:

  • The pros and cons of instituting an alternative work week schedule
  • Understanding the difference between exempt and non-exempt employees
  • Independent contractors and working interviews

Insurance, Billing, and Benefits –Secrets of Successful Submissions
8:30am – 9:30am • (1 CEU, 20%)
Sara Baker, Co-Owner
SD Reliance (SDDS Vendor Member)
Billing treatment to insurance – easiest thing in the world, right? HA! Submitting claims can be complicated and confusing… but it doesn’t have to be! You CAN get reimbursed by insurance carriers in a smooth, timely manner, without having to jump through hoops, (or as little jumping as possible)!

  • Starting off on the right foot – presenting benefits and estimates
  • Submitting claims – send claims and follow up correctly
  • Follow up – when is a denial really a denial?

Work Would Be Great if it Weren’t For the People
9:45am – 11:45am • (2 CEU, Core)
Mary Govoni, CDA, RDA, RDH, MBA
Difficult people (not just patients!) are a part of life, and cannot be avoided, no matter how hard we try or how much we would like to! Take a sometimes serious, sometimes humorous look at the issues that doctors and dental team members face on a daily basis.

  • Dealing with “toxic” personalities at work and in the chair
  • Refining communication skills for men and women
  • Leadership, management, ownership, criticism and coaching

Diagnosis, Design, and Treatment Principles that Optimize Success with Implant Single Crowns and Fixed Partial Dentures
9:45am – 12:15pm • (2.5 CEU, Core)
Charles Goodacre, DDS, MSD
Dr. Goodacre is presenting in honor and memory of his fellow educator, Dr. Bob Gillis
This course will provide a comprehensive review of the scientific principles and clinical procedures required to provide optimal diagnosis and prosthesis design for patients who will be receiving implant therapy. The presentation will include:

  • Principles used to design single crowns and fixed partial dentures for implants
  • Methods of managing less than optimal implant placements
  • The importance of cervical contour, marginal fit, and surface smoothness in achieving optimal soft tissue results

I Don’t Floss. I’m Not Going to Floss. Don’t Talk to Me About Flossing!
10:00am – 11:30am • (1.5 CEU, Core)
Gwen Essex, RDH, MS, EdD
Plaque Control Instruction – critical, yet not the most exciting aspect of patient care. We are professionally obligated to inform and instruct those in our care about their oral health and daily hygiene. This session will cover:

  • Evidence-based alternatives to dental floss
  • Means to engage patients in positive and motivating ways to improve plaque control
  • Plaque control aids for a non-compliant patient

Effective Collections: Is Your A/R Report FROZEN? When to “LET IT GO!”
10:00am – 11:30am • (NO CEU)
Sara Baker, Co-Owner
SD Reliance (SDDS Vendor Member)
Are you satisfied with your Aging Report? Does your office have a routine, effective process for working past due accounts that yields real results? Are you FROZEN in place, collecting dust and inflating your Aging Report (AR)? If the answer to ANY of these questions is no, then man, do we need to talk! Discover:

  • Practical, efficient processes necessary to keep collections high and frustrations low
  • Common collections and traps, tips & tricks!
  • How to avoid your AR from becoming “The Silent Killer”

Understanding the Balance: Probiotics
10:00am – 12:00pm • (2 CEU, Core)
Noel Kelsch, RDH, RDHAP, AS, BS
The World Health Organization describes probiotics as “live microorganisms which when administered in adequate amounts, confer a health benefit on the host.” Recent studies have shown that probiotics have major impacts on oral health. Dentistry previously focused on the reduction of the bacterial load to reduce dental diseases. There is a need for a new paradigm shift due to antibiotic resistance and frequent recolonization. Probiotics and bacterial replacement therapy are a part of that shift. This course will provide:

  • Protocols for implementing probiotics for patient care
  • Dental implications of these amazing microorganisms and how it is vital for patient care

How to Be the BEST Boss…for the BEST Reasons
10:00am – 12:00pm • (2 CEU, 20%)
Gayle Suarez, Dental Management Solutions
This positive energy class covers topics that open the door for greater opportunity to make a difference.
Learn how to enhance:

  • Teamwork – hire, develop and empower the team every dentist wants for improved patient relations, and optimum oral and overall health… the reason for your career
  • Expectations – communicate and put them in writing or they do not exist… assume nothing
  • Accountability – efficient systems from new patient calls through completed treatment, recare loyalty and optimum patient health… details matter
  • Motivation – empowerment, focus and passion to best serve patients for a win-win outcome

The Re-liability of Anatomy: CBCT Interpretation to Minimize Liability and Legal Exposure
10:00am – 12:00pm • (2 CEU, Core)
Shikah Rathi, DDS (SDDS Member)
Dentists often feel challenged with anatomy that is revealed in 3D, conebeam CT (CBCT) scans. They are faced with the dilemma of providing interpretation of structures outside their zone of familiarity. Diagnostic potential from conebeam CT (CBCT) scans can be maximized with a good understanding of the underlying anatomy. This presentation will provide:

  • Comprehensive interpretations of the complex anatomy of the maxillofacial region as visualized with multiplanar 3D imaging
  • Recognition of anatomic variations and incidental findings in the craniofacial region
  • Familiarization with medio-legal and ethical considerations relevant to CBCT interpretation

Preparing and Planning for a Flawless Dental Practice Sale
1:30pm – 2:30pm • (1 CEU, 20%)
Patrick Wood
Wood & Delgado (SDDS Vendor Member)
Thinking of selling in the next 5 years? Prepare now with step by step guidance. This course takes an in-depth view of selling a dental practice and what it means to your patients as well. Included will be:

  • The importance of the lease and the various provisions which can destroy the value of your dental practice, the buy/sell agreements and restrictive covenants
  • Obligations to patients with regard to uncompleted dental work
  • Outstanding collections and representations

It’s Showtime – What Your Patients Expect When They Walk in the Door
1:30pm – 2:30pm • (1 CEU, 20%)
Gayle Suarez, Dental Management Solutions
This high energy, take notes and take action class covers tips to learn today so you can enhance patient care and experiences tomorrow…GO TEAM! Learn:

  • Systems technology and professional communication for every day and every patient
  • A “WOW” experience and patient education begins on the phone
  • Partner with patients … treatment acceptance regardless of insurance benefits (it can happen)
  • Building patient trust and loyalty … a team on the same page

Patient-Centered Pain and Anxiety Control
1:30pm – 3:00pm • (1.5 CEU, Core)
Gwen Essex, RDH, MS, EdD
Dental patients want, and deserve, to be free from pain and anxiety while partnering with dental professionals to achieve optimal oral health. Employing local anesthetics and nitrous-oxide oxygen analgesia is routine and, with a strong patient-centered focus, it’s possible to employ these techniques to maximize patient comfort, safety and satisfaction. Discover:

  • Local anesthetic techniques that minimize injection discomfort
  • Key elements of patient-focused nitrous-oxide titration
  • Methods of supporting and potentiating patient relaxation and induction when administering nitrous-oxide oxygen analgesia

Medication-Related Osteonecrosis of the Jaw
1:30pm – 4:00pm • (2.5 CEU, Core)
Jagdev Heir, DMD, MD (SDDS Member)
“Medication-Related Osteonecrosis of the Jaw” is the new term used to describe the growing number of osteonecrosis cases involving both the maxilla and mandible associated with bisphosphonates and other antiresorptive (denosumab) and antiangiogenic therapies. In this presentation, we will review:

  • Antiresorptive medications
  • Pathophysiology of osteonecrosis
  • Risk factors, management strategies and staging of treatment for patient medications

Maximizing Dental Practice Efficiency from the Front Desk to the Back Door
1:30pm – 4:30pm • (3 CEU, Core)
Mary Govoni, CDA, RDA, RDH, MBA
Patient flow, productivity and efficiency are key factors in patient satisfaction. Is it time to evaluate or revaluate your patient and office processes? Topics include:

  • Evaluating efficiency – working smarter, not harder
  • Case acceptance and patient retention
  • Efficient work flow in the clinical areas
  • Incorporating time-saving technology for patient communication

The Key Principles for Optimal Restoration of Endodontically Treated Teeth
1:30pm – 4:30pm • (3 CEU, Core)
Charles Goodacre, DDS, MSD
Dr. Goodacre is presenting in honor and memory of his fellow educator, Dr. Bob Gillis
This presentation will provide answers to the most frequently asked questions regarding the restoration of endodontically treated teeth in light of the contemporary evidence and clinical practice. Following this presentation, attendees will be able to:

  • Determine which endodontically treated teeth need crowns
  • Describe the effect of post and cores upon endodontically treated teeth
  • Identify the characteristics that create optimal success when restoring root canal treated teeth with posts and cores

Not Just an Articulator!
1:30pm – 4:30pm • (3 CEU, Core)
Paul Raskin, DDS
The Articulator is just NOT that, but a way of life. This course will explore the approach for the general practitioner to high quality and low cost complete dentures. Course objectives include:

  • Assessing your chance for success in providing new complete dentures
  • Using the patients’ existing dentures to guide your plan of action
  • Making full use of the stage articulator in capturing the information necessary for new dentures

The Psychology of Patient Thinking
3:00pm – 4:30pm • (1.5 CEU, Core)
Noel Kelsch, RDH, RDHAP, AS, BS
Ever have one of those days when you feel as though your patients just are not getting it? In this humorous yet informative class discover the steps to motivate change and enhance patients’ perspective of dentistry. This course will:

  • Magnify the understanding of the psychology of dentistry
  • Explore cultural understanding and various learning styles
  • Help to understand what patients want from the dental office

California Dental Practice Act
3:00pm – 5:00pm • (2 CEU, Core)
Patrick Wood
Wood & Delgado (SDDS Vendor Member)
This seminar provides the basic licensure requirements of the California Dental Board. Taught by an attorney with over 30 years’ experience representing dentists in dental law matters, the course emphasizes standard of care. This course will include:

  • Actual case studies of dentists subjected to Dental Board discipline
  • Emphasizing how to avoid problems with the Dental Board

Celebrating Team and Patient Diversity
3:30pm – 4:30pm • (1 CEU, 20%)
Gwen Essex, RDH, MS, EdD
As children, many learned the “golden rule,” but this assumes that all people want the same things. Is it more useful, particularly in healthcare, to ask others how they wish to be treated instead? This session will discuss aspects of diversity and inclusion related to a dental practice including:

  • Ways to improve information gathering through proper practice documents (that may not be inclusive of all patients)
  • How to address gender non-conforming patients to communicate respect
  • Describing how micro-aggressions can create social barriers

Friday, February 19, 2016


Infection Control – Are You Meeting California Standards?
7:30am – 9:30am • (2 CEU, Core)
Marcella Oster, RDA
This seminar focuses on the California minimum infection control standards Section 1005 as required for dental license renewal. Participants will be able to determine if their current infection control procedures meet California regulations.

  • Recognize and prevent pitfalls to successful sterilization
  • Learn how to select appropriate disinfectants and understand levels of disinfection
  • Create written protocols for infection control

Be the RDA Superstar!
8:00am – 9:30am • (1.5 CEU, Core)
Mary Govoni, CDA, RDA, RDH, MBA
Dental assistants can enhance the productivity and success of a dental practice while increasing personal satisfaction. Transform from ordinary to extraordinary through leadership strategies, empowerment skills, and communication techniques. Get an energy infusion and reignite the enthusiasm for dental assisting! Course will include:

  • Strategies for increasing self-esteem and job satisfaction
  • Work practices that enhance value on the dental team
  • Technology and communication skills for greater effectiveness as team members

Don’t Be a Sitting Duck for a Data Breach: Basic Security Tips from the Attorney General’s Office
8:00am – 9:30am • (1.5 CEU, Core)
Joanne McNabb, CIPP/US, CIPP/G, CIPT
Data breaches don’t happen only to large corporations that are targeted by sophisticated cybercriminals. Smaller businesses, such as medical and dental practices, also fall victim to breaches of patient data, resulting in costly notifications, reputational damage and a loss of patient trust. Many such breaches are preventable if practitioners implement some fairly basic security measures. Joanne McNabb, Director of Privacy Education and Policy for the California Attorney General’s Office, will share lessons learned from healthcare data breaches and will outline basic security safeguards that can help reduce the risk of a breach. You don’t want to be on her “Wall of Shame!” so learn how:

  • To protect your practice against the most common type of healthcare data breach
  • To develop a basic security plan for your practice
  • Medical and dental practices compare to other businesses in security vulnerabilities

YELP… on Yelp
8:00am – 9:30am • (1.5 CEU, 20%)
Speaker: Yelp Representative
You asked for it… We invited them…
They are coming to answer your questions and help you navigate through the YELP maze of opportunities as well as challenges. Attend this presentation to explore and discuss:

  • The best ways to work with Yelp reviews – both good and not so good
  • Advertising opportunities to benefit your practice
  • How Yelp works

Associateships, Partnerships, Acquisitions, Oh My…
8:00am – 9:30am • (NO CEU)
Patrick Wood
Wood & Delgado (SDDS Vendor Member)
Are you ready to bring in an associate? Are you ready to JOIN as an associate? Is a potential partnership in your future? This presentation will cover topics that must be considered, whether you are ready now or in the future. Included will be information regarding:

  • Planning for partial sale and transition of your practice and patient base
  • Associates, employment contracts, independent contractors, and compensation structure
  • Compensation formulas, partnerships, various models, regulations and laws
  • Buy-Ins / Practice Acquisitions

Head and Neck Cancer Detection
8:00am – 9:30am • (1.5 CEU, Core)
Kim Miller, RDH, BSDH
With more than 45,000 expected new diagnoses of head and neck / intra oral cancer this year, the Dental Hygienist’s role in early recognition cannot be overstated. Experience the technology yourself and learn what you can do every day with every patient to be ‘part of the change’!

  • Identify patient populations at greatest risk
  • Increase your clinical confidence
  • Build value with good communication

9:45am – 10:45am • (1 CEU, Core)
Marcella Oster, RDA
Just when you thought you knew enough about hazard communication and hazardous waste in your dental office…along comes change. This course will help you understand the new regulation changes and help train you and your employees. Learn:

  • Hazard Communication Standards
  • Hazard classification, labels and safety data sheets
  • Meets OSHA requirements

Has your Doctor Made YOU the “Official” IT Person?
9:45am – 10:45am • (1 CEU, Core)
Dennis Krohn, Co-Owner
SD Reliance (SDDS Vendor Member)
Hello Front Office Person! Has your boss made you the IT person in the office? Do you know if your backup is actually working? Better yet… if it is working, would you be able to restore your data if you had a failure? Are you keeping an eye on ALL the updates in the office? When you email confidential information are you encrypting it? This course will hopefully ease your anxiety a bit. Course will include:

  • Disaster recovery planning
  • Email encryption for HIPAA compliance
  • Proactive monitoring

Products and Technology Update
10:00am – 11:00am • (1 CEU, Core)
Kim Miller, RDH, BSDH
What’s new that has come alongside the tried and true products and technology available to the Dental Hygienist? Join in on this fast-paced and fun hour where you might just see something you can’t live without!

  • New products
  • New technology
  • Enhance your productivity, time and your patients’ experience

Drugs, Bugs and Dental Products, What to Prescribe!
10:00am – 12:00pm • (2 CEU, Core)
Peter Jacobsen, DDS, PhD
Dentists and hygienists know about prophylactic antibiotics for heart problems, but what about prosthetic joints, what about body augmentation implants? New systemic and topical anti-viral drugs are available. Can they be used to prophylactically prevent herpes attacks? Is metronidazole the next drug of choice, if amoxicillin doesn’t work for a periapical infection? Can aphthous ulcers be effectively controlled with the new over-the-counter dental products? Are the newest anti-gingivitis and anti-hypersensitivity products really clinically effective and should my patient switch to them? Do they put ginkgo biloba in the new natural toothpastes so patients will remember to brush their teeth? Lots of info to discuss in this course… attend to explore:

  • The first, second, and third drugs of choice for oral infections
  • Newest drugs for fungal infections, aphthous ulcers, sinusitis, and other oral cavity/head and neck problems
  • The most current (1997) guidelines for heart and total joint prophylaxis
  • When pharmacologic instructions and/or treatments are appropriate for periodontal disease, endodontic procedures, procedures likely to cause pain and other dental problems or procedures
  • Advantages and disadvantages of the various types of pain medication and the best trial of medication to prevent pain before it starts

Moving Forward: Leading Your Dental Practice to New Levels
10:00am – 12:00pm • (2 CEU, 20%)
Steve Swafford, Balance Warrior and CEO
The dentist who has the most successful practice has the most successful team. Why? Leadership! Participants will have the opportunity to explore how to lead the office team to new levels using some of the concepts from author Jim Collins’ bestseller, Good to Great. Examine the differences in today’s employee mix and how “great” leaders can respond to the needs of those diverse groups.

  • Lead with humility, yet strength
  • Choose the right team – who is the driver and who is on the bus?

Increased Success through Restorative Endodontics
10:00am – 12:00pm • (2 CEU, Core)
Alex Fleury, DDS, MS
Restorative Endodontics is based on minimally invasive root canal preparations and bioceramic bonded obturation that enhance the long term biomechanical success of the endodontically treated tooth. Restorative Endodontics is based on a biologic approach that emphasizes debridement and disinfection rather than shaping for obturation. Clinical cases will be discussed in detail that will demonstrate both the Basic and Advanced instrumentation and Obturation Technique, as well some technique variations to handle more challenging cases.

  • Gain insight into the use of the new bioceramic materials in both surgical and non-surgical endodontic care.

Recognizing Child Abuse and Neglect through Awareness
11:00am – 12:30pm • (1.5 CEU, Core)
Elena Francisco, RDH, RDHAP, MS
As mandated reporters and often the “one who may not notice,” the dental team member who recognizes and reports a possible abuse or neglect case (whether it’s a child or the elderly) could be the person who saves a life. This course will provide essential information regarding:

  • The four types of child maltreatment, etiology and prevalence
  • Symptoms and identification of child abuse and neglect as commonly presented
  • Understanding the importance of thorough documentation and the appropriate reporting agency procedures

Prescription for a More Secure Practice: Basic Security Tips and HIPAA Security Highlights
11:00am – 12:30pm • (1.5 CEU, Core)
Joanne McNabb, CIPP/US, CIPP/G, CIPT

xTerraLink (SDDS Vendor Member)
As the Front Office champion of your dental office, you are the first point of contact with the public, the cyberworld via emails, and your patients as well. The information you process needs to be protected and secured. How “secure” is your office, your procedures and practice? This course may enlighten you, and it may scare the heck out of you! The speakers are the pros on this topic. They will help you understand:

  • How you can reduce your risk of data breach
  • What the costs of data breaches really are – and it’s not just monetary
  • The HIPAA Security Rule – and what to do if there is a breach
  • Computer tips for reducing your practice’s IT security risks

Be the Dental Supply Ordering Hero!
1:30pm – 2:30pm • (1 CEU, 20%)
Steve Micheli
Burkhart Dental Supply (SDDS Vendor Member)
Your team will appreciate you; your boss will too. All you need to do is have a plan. Whether you have a representative that you use with your specific supply company, if you order online, or if you do a combination of both, this program will provide you with some additional knowledge and “tricks of the trade” to make you the ordering hero. Learn how to:

  • Eliminate supply ordering stress
  • Lower the overall cost of supplies
  • Optimize dealer consultants while reducing office overhead

Time Management for the Comprehensive Hygienist
1:30pm – 3:30pm • (2 CEU, Core)
Kim Miller, RDH, BSDH
Make the most of your prophy and perio maintenance appointments by providing risk assessment from a different point of view. After that, it’s all downhill from there.

  • Understand risk factors for heart disease, stroke and diabetes
  • Learn to quickly assess for perio disease
  • Follow a decision tree for better treatment outcomes

SCHEDULING…Show Rate Successes vs. Filling the Openings Nightmare
1:30pm – 3:30pm • (2 CEU, 20%)
Gayle Suarez, Dental Management Solutions
This upbeat class covers tips and solutions for saving time, increasing doctor and hygiene schedule show rates, and increase fill rates when needed with less stress and increased productivity. Attendees can share what they learn with the rest of the team for a “team approach” to a more productive schedule. A full schedule means a happier doctor and team!

  • Learn the four primary reasons for missed appointments… and how to manage them
  • Tracking the value of openings… what’s really lost?
  • Patient experience, communication and patient education… it’s about WOW!
  • Ideal day scheduling… saving time and increasing productivity

California Dental Practice Act
1:30pm – 3:30pm • (2 CEU, Core)
Marcella Oster, RDA
This course meets state requirements for California Dental Practice Act. While fulfilling your licensure renewal requirement, learn about:

  • CDPA updates and scope of practice
  • New laws pertaining to prescriptions
  • Dental record keeping
  • Acts in violation of CDPA including unprofessional conduct

Fighting Dental Disease with Over-the-Counter Dental Products
1:30pm – 4:00pm • (2.5 CEU, Core)
Peter Jacobsen, DDS, PhD
This course reviews the latest information on a wide range of prescription drugs and over-the-counter dental products, as well as the various “active ingredients” that can be used with patients. Dr. Jacobsen will deliver the information in his unique, irreverent and entertaining way, while still focusing on the clinical realities of daily dental practice.

  • Understand the range of compounds available in single-purpose and multi-purpose toothpastes
  • Know the three approaches to controlling aphthous ulcers, including prevention, palliative treatment, and pharmacologically reversing the lesionss
  • Learn about the range of “alternative,” “natural,” and over the counter (OTC) oral health care products available to treat oral disease
  • Learn new stuff, have fun, even laugh out loud (or at least chuckle) at this entertaining course!

Medical Emergencies: The 411 on the 911
1:30pm – 4:00pm • (2.5 CEU, Core)
Jagdev Heir, DMD, MD (SDDS Member)
Are you prepared for an office emergency? It could be a patient; it could be a team member; it could be you! This course is designed to improve your ability to plan for, manage and handle office medical emergencies as part of the dental team. Discussion will include:

  • The importance of a THOROUGH health history – what does that mean?
  • Cross training for emergencies – just in case it’s you!
  • Properly equipping your emergency closet

Problem Solving in Challenging Endodontic Cases
1:30pm – 4:00pm • (2.5 CEU, Core)
Alex Fleury, DDS, MS
This program will enhance the ability of the attendees to tackle more challenging endodontic cases. Real World Endo remains dedicated to the preservation of the natural dentition through smarter more thoughtful endodontics. This presentation is a must see for those practitioners committed to clinical efficiency without sacrificing quality care for their patients.

  • Achieving profound anesthesia in irreversible pulpitis cases
  • Calcified, curved canal cleaning and shaping strategies
  • Non-surgical re-treatment and perforation repair

Managing Conflict and Difficult People in Your Dental Practice
1:30pm – 4:00pm • (2.5 CEU, 20%)
Steve Swafford, Balance Warrior and CEO
We’ve all experienced them at one time or another – negative people, naysayers, controllers, criticizers, micromanagers, interrupters, and mind wanderers. We interact with them daily in the office, components, and in the community. This session also includes a conflict assessment and strategies on how to avert issues with patients before they cause conflict. Learn:

  • Skills for better communication with your patients
  • How to “grow” from conflicts

The All Star Materials Game
2:45pm – 4:15pm • (1.5 CEU, Core)
Panel of Experts
Join local company representatives as they present the lineup of everyday materials: cements, temporaries, impressions and much more! Whether you are the manager, the coach or the designated hitter, your knowledge of the game matters. Take your team to the top of the charts!

  • Learn about the latest and greatest new products
  • Compare your office practices and preferences
  • Meet the experts in the product field

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1400 J St, Sacramento, CA 95814
(916) 808-5291

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