The MidWinter Convention & Expo is SDDS’ biggest event of the year! It’s a two-day convention and expo held at the Sacramento Convention Center.

The MidWinter Convention & Expo brings dentists & dental professionals together to:

  • Get a dose of Vitamin CE! (15 CE units available)
  • Enjoy world-renowned speakers on current dental topics and trends
  • Attend the Expo to meet vendor representatives on the latest products and services
  • Build a bond with office team members

Thank you to all who attended the 2015 MidWinter Market!

2009mariMari Bradford, PHR, Hotline Director
California Employers Association (SDDS Vendor Member)

Mari Bradford is the Human Resource Hotline Manager located in the Sacramento California Employers Association (CEA) office. Mari has a B.A. in Organization Communications from CSU Sacramento and her PHR from the Society for Human Resource Management. Before joining CEA, Mari spent 10 years working as an HR Manager for a major contract manufacturing company and a Fortune 500 software development company. An outgoing and energetic trainer, Mari also supports CEA by conducting onsite training and assists the regional directors in supporting their members.

TracyAndersonButler_BWheadshotTracy Butler, CRDH, MFT
Sponsored by Straumann USA, LLC

Tracy Butler has 24 years of experience in the dental industry from chair-side and beyond. She is an RDH, motivational speaker, and sales leader/coach. She attended the Dawson Academy and is a graduate of the Aesthetic Advantage Institute mastery level study. Tracy spent 11 years on faculty at Palm Beach State College in the dental hygiene program and research clinic. Her commitment to patient care propelled her career in implant/regenerative dentistry with Straumann, USA. She believes the key to every successful treatment outcome begins with an accurate assessment leading to a co-diagnosis between the patient and dental team.

Tina Calloway, CDA

Tina Calloway is a Texas native, who served in the U.S. Navy in 1992 and received her dental assisting training in Marietta, GA. Now a North Carolina resident, she has worked in dentistry for 18 years as a full-time dental assistant. Tina is an award-winning graduate of the Dale Carnegie Organization, an advisory board member of Dental Assisting Digest and “Inside Dental Assisting” magazines with published articles.

3page_img1Nancy Dewhirst, RDH

Nancy Dewhirst graduated from, and was a clinical instructor in dental hygiene, at USC and teaches oral pathology, preventive dentistry and infection control at West Coast University Department of Dental Hygiene. She is a nationally recognized speaker, author and consultant focusing on infectious diseases, clinical safety, instrument sharpening, ergonomics and preventive dentistry. Nancy is a “Top 100 U.S. Speaker” and is on the CDA, ADA and OSAP speakers/consultants bureaus. She is an experienced author of journal articles, has contributed to textbook chapters and guidelines such as the 2009 ADA Infection Control Wall Poster.

ladonnaLaDonna Drury-Klein, RDA

LaDonna Drury-Klein is a nationally recognized lecturer whose area of expertise in OSHA Compliance, Infection Control, HIPAA and California Dental Practice Act is well-known. She has 18 years of clinical experience and over 20 years as a dental educator. She served as a two-time appointee to the Dental Board of California under Governor Gary Davis and has served on numerous state and national councils related to dental education and professional development. She is currently the Executive Director of the California Dental Assisting Teachers Association and CEO of its Foundation, the Foundation for Allied Dental Education.

DrJamesDunnJames Dunn, DDS

Dr. James Dunn received his DDS from Loma Linda University School of Dentistry in Loma Linda, CA.  He retired from full-time teaching and researching at Loma Linda and practices part-time in Auburn.

Dr. Howard Farran blue shirtHoward Farran, DDS, MBA, MAGD

Dr. Howard Farran is a practicing dentist with more than 25 years of clinical experience, as well as a noted international speaker on faster, easier, more efficient dentistry.  In 1987, Dr. Farran graduated from the University of Missouri – Kansas City School of Dentistry and opened up a successful practice in Phoenix, Arizona. In 1999, he went on to earn his MBA from Arizona State University and also earned his MAGD and DICOI. He has captivated audiences around the world with his innovative, information, off-the-cuff and entertaining lectures for more than two decades. His area of expertise covers many aspects of dentistry, including the business of dentistry and clinical topics. Dr. Farran is currently on the faculty of the Arizona School of Dentistry and Oral Health.

fazel3Nasim Fazel, MD, DDS

Dr. Nasim Fazel, Associate Professor of Dermatology, is a board-certified dermatologist and dentist. Dr. Fazel has a special interest in the medical management of oral mucous membrane disease and soft tissue pathology. Her background in dentistry provides for insight into the pathophysiology and treatment of aphthous ulcers, burning mouth syndrome, oral lichen planus, and oral vesiculobullous disease (e.g., pemphigus and pemphigoid). She is regarded as a leading expert in the field of oral mucosal disease by many colleagues who refer these difficult and challenging conditions to her wellness. Dr. Fazel is an SDDS member.

Paul GrinPaul Grin, DDS, MPH, APC

Dr. Paul Grin has accumulated extensive knowledge and experience throughout over 30 years of his practice in managing complicated cases. He is a Diplomate American Board of Orofacial Pain, a Fellow of American Academy of Orofacial Pain, Fellow of American Headache Society. He holds a Master’s degree in Public Health and Master’s degree in Global Public Health. In addition, Dr. Grin is a clinical director and lecturer in the UCLA Department of Oral Medicine, Department of Orofacial Pain and Dental Sleep Disorders.

40Jagdev S. Heir, MD, DMD

Dr. Jagdev Heir received his MD and DMD from the University of Medicine and Dentistry of New Jersey (UMDNJ). He continued his training with an internship in general surgery, general anesthesia and as a chief resident in maxillofacial surgery at UMDNJ-University Hospital, followed by body cosmetic surgery training in Oklahoma. After practicing in New York, Dr. Heir moved to California and established Sacramento Surgical Arts. Dr. Heir is a member of SDDS.

43549HRick Hodkin
Sponsored by Patterson Dental Supply, Inc. (SDDS Vendor Member)

Rick Hodkin graduated from Embry-Riddle Aeronautical University with his degree in Aeronautics in 2006. Wanting to spend more time near home than flying would allow, he decided to enter the dental field and discovered a passion for helping doctors streamline their businesses. Rick has spent the last five years as a Patterson Dental Territory Representative helping area doctors remove obstacles and create opportunities in their practices.

horlak_deborahDeborah Horlak, RDH, MA

Deborah Horlak received her BA from Ohio State University and her MA from California State University and has worked at both San Joaquin Valley College and Farris State University as a member of the faculty. Prior to a career in education, she worked for 23 years in general and pediatric clinical practice in Ohio. Deborah is currently Associate Professor and the Director of the UOP’s Dental Hygiene Program, as well as teaching faculty for Community Oral Health, Ethics & Jurisprudence and Medical & Dental Emergency courses. Deborah is working on a doctoral degree in Professional Education and Leadership at UOP.

hymanMark E. Hyman, DDS, MAGD
Sponsored in part by Patterson Dental Supply, Inc. (SDDS Vendor Member)

Dr. Mark E. Hyman is a renowned dentist and speaker whose work is characterized by his warmth, enthusiasm, sense of humor, and passion for dentistry. His commitment to his patients is evident in his high-quality approach to dental health, emphasizing long-lasting relationships with patients and using the most state-of-the-art equipment available. Dr. Hyman graduated from the University of North Carolina School of Dentistry with a DDS.  He then underwent a four-month internship as a volunteer dentist in Israel. As a Greensboro native, Dr. Hyman is especially happy to utilize his cosmetic and family dentistry training to benefit his community. He frequently participates in Mission of Mercy as well as other charitable activities.

LEADERSHIP_Kodama_BOARDBeverly Kodama, DDS
Sponsored by TDIC Insurance Solutions (SDDS Vendor Member)

Dr. Beverly Kodama received her DDS from UCSF School of Dentistry and was inducted into Omicron Kappa Upsilon Dental Honor Society. She is a fellow of the American College of Dentists as well as the International College of Dentists. She previously taught at the Scottsdale Center for the Spear Institute and is on the Board of Advisors for the Pankey Institute. Dr. Kodama lectures regularly for TDIC on professional liability risk management. She is also an SDDS member.

annmilarpicAnn Milar, Dental Benefits Analyst
California Dental Association

With over 17 years of experience in the healthcare and nonprofit sectors, including her nine years with CDA, Ann utilizes her health plan, educational development and program management expertise monitoring and evaluating dental benefit plan developments on behalf of CDA members.

monicaMonica Monsantofils, RDH, PG Dip
Sponsored by Dentsply

Monica Monsantofils received a dental hygiene degree from Portland Community College, BS in dental hygiene from Eastern Washington University and PG Diploma of Dental Sciences from King’s College London, UK. She brings over 30 years of clinical experience in periodontal and general practices and 13 years of academic experience to the division. Her focus is to provide dental professionals with current concepts and evidence based research to assist them in implementing effective and efficient evidence based treatment protocols in their clinical practice.

Kenneth MooreKenneth Moore, DDS

Dr. Kenneth Moore is the Assistant Director of the UCLA Orofacial Pain and Dental Sleep Disorders postgraduate program. He is also the co-director of the UCLA Orofacial Pain Mini-Residency program, which provides practicing dentists the opportunity to broaden and enhance their knowledge on how to diagnose, manage, and integrate complex TMD/orofacial pain into a dental practice. Dr. Moore is an SDDS Member.

Dr. Orsi 6-22-12John Orsi, DDS

Dr. John Orsi graduated from the UOP Dental School in 1983. For 15 years he was on staff at Sutter General Hospital treating dental emergencies in the ER. Dr. Orsi attended UCLA as an undergraduate student and returned there for advanced training mini-residencies in both sleep medicine and orofacial pain. In 2012-13, he completed a full-time preceptor in the orofacial pain program at UCLA Dental School. Dr. Orsi is an SDDS member.

Kim-2014webKim Parker
, President / CEO
California Employers Association (SDDS Vendor Member)

An experienced HR generalist, a dynamic speaker and a successful leader, Kim is proud to be leading the way for CEA. She has been thoroughly immersed in HR and operational management for over 20 years. She exhibits her comprehensive bank of knowledge and crystal clear strategic guidance with CEA members and staff. Kim earned her BA in Business Administration with a minor in Human Resources at the University of Puget Sound. She is a founding member of the Employers Association of America, a national network of local workforce solutions.

petriniJohn Petrini Jr., DDS
Sponsored by Straumann USA, LLC

Dr. Petrini attended UOP School of Dentisty. Upon graduation, he was commissioned as a Lieutenant in the U.S. Navy and was one of the first residents ever accepted to the Naval Postgraduate Dental School in Bethesda, Maryland straight from a DDS program. He graduated with a certificate in Prosthodontics from the Bureau of Medicine and Surgery and with a Masters in Oral Biology from George Washington University.

Shaun_Pryor2014_PicShaun Pryor
Practice Support Center, California Dental Association

With over 17 years of experience as a manager of multiple solo and corporate dental practices, Shaun has done it all. She has managed the front and back office and has worked with general dentists as well as specialists in comprehensive group practices. With extensive knowledge in practice management and excellent patient service, she brings a wealth of knowledge as she assists CDA members with all of their practice needs.

Mary-Ellen-PsaltisMary Ellen Psaltis, BPh

Mary Ellen Psaltis, BPh, an AFPA certified nutrition and wellness consultant, encourages and educates people toward optimal health. A long-time food writer and lecturer, Mary Ellen believes people have the ability to make powerful choices every day that support a life of well-being–both at home and at work. Married to Dr. Greg Psaltis, her close association to the dental world provides a clear understanding of the dynamics in a dental office.

adeleAdele Reische, Director of Provider Affiliations
The Allana Smiles Foundation /Synergy Practice Management

Adele Reische brings a unique blend of training, support and insight to her clients, coaching them through the shift from surviving to thriving. She is a graduate of The Consulting U, a masters training and continuing education program for management consultants.   With over 25 years of experience in dentistry, management and speaking, Adele rallies the troops to action, engaging everyone on the dental team as they work together to effect positive change and growth for the entire practice.

20121203_083027John Sillis, Esq.
Sponsored by TDIC Insurance Solutions (SDDS Vendor Member)

John Sillis is a member of the Sacramento-based firm Zaro & Sillis LLP.  He attended the University of Pennsylvania Wharton School of Business where he earned a Master’s in Nursing with a Minor in Nursing Administration in 1978.  He came to California in 1980 in the U. S. Air Force, stationed at Travis Air Force Base until 1986.  He graduated from the UOP McGeorge School of Law in 1988.  He has practiced exclusively in the area of medical/dental malpractice defense.

LEADERSHIP_Szymanowski-JJonathan Szymanowski, DMD, MMSc

Dr. Jonathan Szymanowski is a native Sacramentan. He received his dental and specialty (Periodontology) degrees from Harvard School of Dental Medicine. He has been in private practice with his father since 2001. Dr. Szymanowski started basic programming at the age of 8 and built his first robot at the age of 12. He was a Computer Assistant at Harvard Medical School, installed multiple computer networks and has built his own computers. He is an SDDS member.

blair_tomlinson_2014Blair Tomlinson, Sales Manager
TDIC Insurance Solutions (SDDS Vendor Member)

Blair Tomlinson earned his bachelor’s degree in strategic management, and graduated at the top of his class from California State University Sacramento in 2005. Blair began his career in the insurance industry in 2008, and joined TDIC in 2013. He greatly enjoys working with the dental community, and guiding people through the complex and ever-changing insurance environment.

advisor_marcela_truxal_picMarcela Truxal
Practice Support Center, California Dental Association

Marcela Truxal comes to the CDA with over 12 years of consulting and management experience in the healthcare industry. She has managed large successful corporate dental practices where she worked with multiple general dentists and specialists. With a master’s degree in career development, Marcela has a strong skill-set in employee training, development and team building.

Uptown Studios:  Tina Reynolds, Leidhra Johnson, Brent Stromberg 

Tina Reynolds has always led by example with her fiery enthusiasm and eagerness to take challenges head-on. Started by Reynolds in 1992, the Uptown Studios crew is known for being creative, dedicated and enthusiastic and is now at the top of its game with a full team of creative professionals ready to help you change your world. Together with Leidhra Johnson, Social Media Director and Brent Stromberg, Web Manager, the Uptown Team promotes a happy, healthy work environment where each team member is valued and encouraged to be involved in community activities and causes about which they are passionate.

photoJohn Urrutia, CPA
Mann, Urrutia, Nelson, CPAs & Associates, LLP (SDDS Vendor Member)

With over 100 years combined experience, Mann, Urrutia, Nelson, CPAs and Associates, LLP offers a unique combination of technical expertise. Their philosophy of total commitment to their clients assures the highest quality of services and products; as well as offers a full range of audit, accounting and taxation services, business valuation, fraud investigation, strategic planning, tax planning, research and development and business advisory services. A growing firm with five offices serving California, Nevada and Hawaii; Mann, Urrutia, Nelson CPAs & Associates utilizes a hands on approach to assist clients in reaching their goals.

vigil_webTony Vigil
Desco Dental Equipment (SDDS Vendor Member)

Tony Vigil has over 25 years of experience in the dental industry, servicing and selling dental equipment. He attended California State University Fullerton. He currently resides in Rocklin.

Thursday, February 19, 2015


Emerging Diseases & Infection Control
7:30am – 9:30am • (2 CEU, core)
Nancy Dewhirst, RDH
Explore personal health issues such as new and altered diseases of importance to dental professionals such as biofilm disease, and very infectious respiratory skin, droplet or airborne diseases, as well as co-morbidities such as chronic conditions and allergies. These issues are discussed relative to occupational risk, illness prevention, and post exposure responses. Standard and transmission-based precautions along with work restrictions for dental workers are presented.

  • Review well known infectious diseases and current trends
  • Identify emerging disease risks of importance to dentistry
  • Key decision criteria needed to prepare for unexpected risks

Be the Hero of your Office Ordering Process
8:00am – 9:00am • (1 CEU, 20%)
Rick Hodkin
Sponsored by Patterson Dental Supply, Inc. (SDDS Vendor Member)
You can be the “hero” in your office with just a few tricks of the trade. Optimize your online order!

  • Increase leverage with your supply partner
  • Easily locate those hard to find items
  • Learn how to track your business online

It Starts with the Chart
8:00am – 9:30am • (1.5 CEU, core)
Deborah Horlak, RDH, MA
This course will provide updates and insights into accurate chart notations to provide clear documentation for subsequent care providers and to reduce legal risk. A discussion of the optimal dental hygiene appointment including standards of care and current topics in dental hygiene education will also be presented.  The course will review dental hygiene appointment procedures and will touch on factors relating to the successful Dental Hygiene Department.

  • Chart documentation
  • The “perfect” dental hygiene appointment
  • Hygiene success as part of the whole picture

Sinking Your Teeth into Social Media
8:00am – 9:30am • (No CEU)
Tina Reynolds & Leidhra Johnson, Uptown Studios
“I work in the dental industry. Why do I need social media?” Social media is no longer just a trend. This marketing tool is here to stay and has proven to be a successful way of building your audience and communicating your messages.  Whether you’re using social media or not, the conversation is happening – it’s up to you whether you want to be a part of it! Demystify social media and use it to make your practice “Easy, Fun and Popular!”

  • Build awareness of your practice using social media
  • Establish yourself / your practice as a leader in your field
  • Deal with negative feedback on social media

FRONT OFFICE BOOT CAMP—Stop Faxing & Start Emailing Securely!
8:30am – 9:30am • (1 CEU, core)
Jonathan Szymanowski, DMD, MMSc
One of the most challenging problems running the front office in a modern day “paperless” office is how to manage all the correspondence coming from faxes, email and, of course, snail mail. This information is vital to the treatment of your patients. Most dental offices have found that a paperless office still seems to have quite a lot of paper. The goal of the presentation is to demonstrate simple and effective methods to stop faxing and start emailing securely. This will drastically improve the communication between dental offices and patients.

  • Send HIPAA compliant email using Microsoft Outlook
  • Print to PDF and fax from your computer
  • Attach radiographs or clinical photos to email and verification
  • Plus – Windows 8 tricks and Malware Prevention

Insurance—Protecting You & Your Practice
8:30am – 9:30am • (1 CEU, 20%)
Blair Tomlinson, Sales Manager
TDIC Insurance Solutions (SDDS Vendor Member)
The professional suite you need to protect your dental practice and yourself as a dentist will be discussed.  What are the common insurance questions from other dentists, what limits you should have on your policies and at what point in your career should you consider adding coverage?

  • Various personal health and disability protections
  • Business overhead expense insurance
  • Office/property insurance options; workers compensation
  • Professional liability

No Flying in the Operatory! Why Walk When You Can Fly? Why Fly When You Can Soar!
9:45am – 11:45am • (2 CEU, core)
Tina Calloway, CDA
What does it take to become a super extraordinary dental assistant? This program will provide the dental assistant with eight actionable tips to utilize in the operatory. Do not allow the mind-set of “I’m just the dental assistant” hold you back and walking in circles in your career or, if you are an assistant who already knows how to fly, then have your wings readily available to lift you up and soar the next working day, so that you can bring your best performance chair side!

  • Set and achieve breakthrough goals in customer service and engagement
  • Lead with the right solutions in communication skills and time honored values
  • Your role: self-discovery, knowledge, improvement and career success

Dr. Farran’s Dental MBA—The Only Three Things You Manage
9:45am – 12:15pm • (2.5 CEU, 20%)
Howard Farran, DDS, MBA, MAGD
This course will provide the tools needed to help build a rewarding, meaningful and successful dental office.  Learning about the only three things you actually manage will provide the ultimate staffing formula to create high energy for performance under stress, while still achieving daily production goals. Mastering the management of these three components is vital to the success of any dental practice.

  • Learn the only three things you manage in business
  • Learn how to build a winning team without any hype, fluff or wishful thinking
  • Discover a staffing formula for a highly motivated team
  • Learn about incorporating basic business fundamentals
  • Achieve dental practice success with diminished stress

Implementing Proper Care Procedures for Implants
10:00am – 11:30am • (1.5 CEU, core)
Tracy Butler, CRDH, MFT
Sponsored by Straumann USA, LLC
Dental implants are now the standard of care for patients with missing teeth. As the number of cases increases, it is essential to communicate ideal dental care following implant placement. Both staff members and patients can take steps pre, intra, and post-treatment to minimize infection and potential complications. This presentation will review proper care and maintenance of surgical instruments, sterilization protocols, and cleaning agents. Participants will learn the standard recall course for patients receiving implant treatment, and will become comfortable guiding the patient on a regular hygiene schedule to help ensure treatment success.

  • Understand the importance of patient recall as related to implant treatment
  • Recognize sterilization protocols and reinforce importance with office staff
  • Communicate the importance of regular post-operative care
  • Identify potential complications and risks in pre- and post-operative care that may compromise treatment success

Bone Grafting—The Good, the Bad & the Ugly
10:00am – Noon • (2 CEU, core)
Jagdev S. Heir, MD, DMD
Bone grafting has become a mainstay in dentistry.  With all the different types of bone material and regenerative options, a dentist has a large choice of materials and techniques from which to pick.  This course will be discussing not only the materials and techniques of bone grafting, but also the complications associated with each technique and what to do in the face of a catastrophic complication.

  • Socket preservation, sinus lifts, ridge augmentation
  • Mandibular or maxillary reconstruction
  • Common complications and horrific complications

FRONT OFFICE BOOT CAMP—Attitude Makes a Difference
10:00am – 11:30am • (1.5 CEU, 20%)
Mari Bradford, PHR, Hotline Director
California Employers Association (SDDS Vendor Member)
Conflict is a part of life at work and at home. Whether you are dealing with a difficult patient, a challenging co-worker or a frustrating personal relationship, there is only one thing you can control—your attitude! In this workshop you will learn how to improve your communication skills.

  • Recognizing and describing the characteristics of a bad attitude
  • Understanding how negativity impacts relationships and performance
  • Assessing a challenging situation and determining an appropriate strategy
  • Utilizing a 5-step process for dealing with difficult people
  • Regaining your own positive attitude after handling a difficult situation

Lesions & Lifestyles—Oral Pathology
10:00am – Noon • (2 CEU, core) • Licensure Renewal
Nancy Dewhirst, RDH, BS
This is a review and update on infectious and neoplastic oral pathology; lesions and lumps tell stories!  This dynamic process of evaluating case studies and oral conditions involves discussion of differential diagnosis and treatment recommendations.  Use of oral pathology diagnostic technology is evaluated.

  • Review and practice precise terms and methods of recording clinical lesions
  • Identify and assess potentially cancerous lesions
  • Identify, evaluate and compare oral soft tissue ulcerations and papillary lesions
  • Evaluate and compare oral pathology detection technology

FRONT OFFICE BOOT CAMP—Dentistry and the ICD-10
1:30pm – 2:30pm • (1 CEU, core)
Ann Milar, Dental Benefits Analyst
California Dental Association
From 14,000 to 69,000 codes, how will dental practices navigate the ICD-10 implementation in 2015? What does this monumental diagnostic coding change mean for dental practices? How will the new codes be used and when will they go into effect? This course will address some of the common questions regarding the implementation of ICD-10 and how dental offices need to prepare for the changes in diagnostic coding.

  • ICD-10 basics, including code structure, indexes and code reporting
  • The major differences between the ICD-9 and ICD-10
  • Prepare and maximize the benefits of implementing the ICD-10 codes
  • Ability to navigate the revised diagnostic coding system

The Power of KNOW When You Need Patients to Say YES—Foundation of Effective Case Presentation
1:30pm – 3:00pm • (1.5 CEU, core)
Tracy Butler, CRDH, MFT
Sponsored by Straumann USA, LLC
Your patients are consumers and dentistry, for the most part, remains an elective service, leaving dental professionals vying for the expendable dollars of patients. We have all heard, “people buy what they want, not what they need.”  Dentistry is not excluded from this value statement. How do we compete against the major expendable income choices of our patients, such as smartphones, vacations and entertainment? This program focuses on the foundational approach to establish clearly defined value building exercises with patients, yielding an increase in value for your dentistry and motivated patient. Understand the 7 keys to effective case presentation and how to implement simple best practices Monday morning.

  • Understand what patients expect, need and want from their dental experience
  • Implement simple and effective communication to enhance treatment acceptance
  • Develop verbiage for handling the most common objections
  • Identify key opportunities to communicate your value to patients
  • Establish monitors to record and track your success

The Missing Link of Orofacial Pain in General Dentistry
1:30pm – 4:00pm • (2.5 CEU, core)
Paul Grin, DDS, MPH, APC; Kenneth Moore, DDS; John Orsi, DDS
Drs. Grin, Moore and Orsi’s discussion on orofacial pain is broken up into three mini presentations: Orofacial Pain: It’s Not Just Snap, Crackle, Pop presented by Dr. Moore; Should Dentists Be Treating Headaches and Sleep Disorder Breathing? by Dr. Orsi and The Puzzle of Non-Odontogenic Toothache by Dr. Grin.

  • Overview of orofacial pain
  • Acute and chronic head and neck related pain conditions
  • Identify at-risk patients for headaches and sleep disorder breathing
  • Non-odontogenic toothaches and difficulty identifying pain source

High-Tech Hero: A Dental Assistant of the 21st Century
1:30pm – 4:30pm • (2.5 CEU, core)
Tina Calloway, CDA
In this fun and interactive course, learn how to become today’s High-Tech Hero. This course will allow the clinical assistant to dust off and apply the existing technologies already within the practice for the benefit of your team. Acquire methods to enhance your communication skills, leverage dental technology, and strengthen your trusted relationships with your valued patients to your personal and professional benefit.

  • Become the most valuable player on the team
  • “Pre-heat” the patient for your dentist
  • Use state-of-the-art technology and verbal skills to benefit patient and practice
  • Learn, share, and network with fellow assistants

Dr. Farran’s Dental MBA—Three Functions of Business
1:30pm – 4:30pm • (3 CEU, core)
Howard Farran, DDS, MBA, MAGD
This course will provide the tools needed to help build a rewarding, meaningful and successful dental office, teaching how to control your account receivables by going digital and understanding the three primary functions of business. Learn how to increase case acceptance, which will ultimately turn patients into raving fans.

  • Learn about the three functions of business – to make something, sell something, and watch the numbers
  • Learn the real reasons patients put off dental treatment
  • See how going digital can dramatically increase your case acceptance
  • Increase treatment plan acceptance by understanding market segmentation and price elasticity
  • Understand how to learn and commit to operations and logistics, instead of chaos and guesswork

Beyond the Science—Patient Emotions in Dentistry*
1:30pm – 4:30pm • (3 CEU, core)
Beverly Kodama, DDS & John Sillis, Esq.
Sponsored by TDIC Insurance Solutions (SDDS Vendor Member)
As many as 75% of U.S. adults experience some degree of dental fear, be it mild to severe. Fear, as well as anxiety and worry, may not be easily identified by the dental practitioner. Misunderstandings can lead to a chain of events that can have serious consequences for a dental practice. Learning the skills to correctly handle patients who exhibit these emotions can go far in having a practice that not only avoids legal troubles, but one in which patients feel at ease.

  • Develop your patient-selection criteria
  • Recognize when, and how, to dismiss patients without placing them at risk
  • Establish trust in the doctor-patient relationship to encourage treatment compliance

*Qualifies as policy discount : 2-year, 5% professional liability premium discount

3:00pm – 4:30pm • (1.5 CEU, 20%)
Kim Parker, President / CEO
California Employers Association (SDDS Vendor Member)
Power doesn’t have to come with a title. You may not be a supervisor, but you always have Self Leadership! Personal power is drawn from influence over others, the source of which resides in the person instead of being vested by the position held. Are you being your best self at work and with your patients? Learn how to identify and take control over your own growth and success, personally and professionally! This dynamic session includes great exercises and group engagement.

  • What is Self Leadership?
  • Strategies to personal leadership success
  • Understanding your own power
  • Creating a Personal Action Plan

California Dental Practice Act
3:00pm – 5:00pm • (2 CEU, core) • Licensure Renewal
Nancy Dewhirst, RDH
The governing agencies and functions of the dental profession can be quite complex. It’s important to understand the legal responsibilities of the dentist and allied dental healthcare providers. This presentation will help you gain a better understanding of dentistry and the law.

  • Highlights and updates of the Dental Practice Act
  • Scope of practice for dentists and allied dental health personnel
  • License renewal requirements, laws governing citations and fines
  • Laws pertaining to prescriptions
  • Dental record keeping
  • Acts in violation of the Dental Practice Act including unprofessional conduct


Friday, February 20, 2015

Infection Control is More than Spray, Wipe, Walk!
7:30am – 9:30am • (2 CEU, core) • Licensure Renewal
LaDonna Drury-Klein, RDA
Do you as a dental healthcare provider know what the state regulations for infection control say? Have you dissected them to determine how you are applying them into your day-to-day procedures? See how much the regulations have played or need to play a more significant role in your protocols and procedures.

  • Understand state regulations for infection control
  • Determine if you are implementing regulations correctly in your practice

ErgonomicsThe Art of Protective Balancing
8:00am – 9:45am • (1.5 CEU, 20%) 
Nancy Dewhirst, RDH
Cumulative trauma disorders are explored and linked with preventive strategies, including active participation in stretching and strengthening exercises that can be performed at work. Equipment and positioning are discussed, as well as health issues that impact susceptibility to ergonomic stresses.

  • Evaluate physical signs and symptoms of cumulative trauma disorders
  • Understand the physiology of representative cumulative trauma disorders
  • Practice and evaluate strategies to reduce work-related injury risk

Food as your “Farm-acy” 
8:00am – 9:30am • (1.5 CEU, core) 
Mary Ellen Psaltis, BPh
The food choices you make are the foundation for your optimal health. The results even touch your patients. You can take powerful actions every day – which add up to a lifetime of optimal well-being. Take home tips for your health, your work environment, and your patient’s health as well.

  • Make healthier food choices and identify dangerous culprits
  • Integrate nutrition information into your practice
  • Laugh and learn and realize there is more to food than meets the eye

FRONT OFFICE BOOT CAMP— Website X-ray:  Time for a Checkup 
8:00am – 9:30am • (No CEU) 
Tina Reynolds & Brent Stromberg, Uptown Studios
What makes a great website. Making sure your office has an effective and functional website is critical to keeping your visitors and patients engaged and happy. Learn tips to test your website and how well it is working.

  • Is your website designed well? Is it a good user experience and is it mobile friendly?
  • Are you taking advantage of Google Analytics to track page performance?
  • Are you implementing Search Engine Optimization best practices?

If It Ain’t Broke Don’t Fix It, But Now It’s Broke! 
8:00am – 9:30am • (1.5 CEU, core) 
Tony Vigil
Desco Dental Equipment (SDDS Vendor Member)
We all have treatment equipment. It’s all going to break. Why does it seem that something always breaks down at the most inopportune time? How can you make your equipment last longer? How can you minimize the impact of equipment failures on your schedule, patients and pocketbook? See some of the basics and find out it’s not that scary after all.

  • Develop a “crash cart” and protocol for equipment emergencies
  • Show common problems and solutions
  • Develop a preventative maintenance schedule and plan
  • Repair or replace, how do you decide?

Treasures within Your Financial Statement 
8:00am – 9:30am • (NO CEU) 
John Urrutia, CPA
Mann, Urrutia, Nelson, CPAs & Associates, LLP (SDDS Vendor Member)
Your balance sheet has hidden treasures! Do you know how to delve into your P&L? Take the mystery out of your financial statement and use it to your advantage.

  • How often should you review
  • Using budgets to take the wonder away
  • Getting peace of mind with proper planning

Knock, Knock: OSHA’s at the Door 
9:45am – 10:45am • (1 CEU, core) 
LaDonna Drury-Klein, RDA
Many OSHA standards explicitly require the employer to train employees in the safety and health aspects of their jobs. This quick-course provides an overview of the particular training requirements for OSHA standards and related topics.

  • OSHA training requirements for employees
  • Understand OSHA standards

FRONT OFFICE BOOT CAMP—Technology in the Front Office! 
9:45am – 10:45am • (1 CEU, core) 
Adele Reische, Director of Provider Affiliations
The Allana Smiles Foundation /Synergy Practice Management
Today’s dentistry is continually growing with the advancements of technology. However, most practices implement technology in the clinical environment and are hesitant to implement it in the front office because “it takes away from personalization.” Now is the time to help change that perception and learn what technology’s advantages can do for your practice and patients.

  • Types of technology available for the admin team
  • Are you underutilizing what you currently have?

Managing Dentinal Hypersensitivity— A Continuous Care Strategy 
10:00am – 11:00am • (1 CEU, core) 
Monica Monsantofils, RDH, PG Dip
Sponsored by Dentsply
Dentinal hypersensitivity is an episodic condition that is increasing in prevalence, a consequence of the 21st-century lifestyle. Surprisingly, a majority of patients do not actively seek treatment to desensitize their teeth, instead adopting coping behaviors, such as avoidance of cold foods and drinking through straws. Effective prevention and management of hypersensitivity requires a continuum of care. Learn strategies to identify and meet the treatment needs of patients suffering from hypersensitive dentin.

  • Effective assessment process to identify areas of hypersensitive dentin
  • Patient-specific behavioral modifications to prevent hypersensitivity
  • Patient-applied and if-office therapies to manage discomfort

Restorative Updates in Esthetic Dental Treatments 
10:00am – Noon • (2 CEU, core) 
James R. Dunn, DDS
Restorative procedures still dominate dental practice. This class will review techniques and materials which promote quality and dentist/patient satisfaction.

  • Treatment keys in direct and indirect, single and multiple restorations.
  • How to choose materials that properly affect treatment outcomes.
  • Finish, “cement”, and communicate with you, your patient, and others: choosing effective finishing, and/or “cementation” May finish the restorations, but showing the patient the changes to their smile with beautiful photographs can enhance their satisfaction. How to take “pretty” dental photographs.

Dentistry’s Top Game Changers—20 Innovations 
10:00am – Noon • (2 CEU, core) 
Mark E. Hyman, DDS, MAGD
Sponsored in part by Patterson Dental Supply, Inc. (SDDS Vendor Member)
When living life in the fast lane of private practice, how do you improve your patient’s experience and treatment options as we deliver optimal care? Highly successful teams constantly reimagine, reinvent and implement change to assure success during turbulent times. Prepare to laugh and learn about the Top 20 Game Changers of 2015.

  • Evaluate and implement advances in dentistry
  • Capitalize on individual skills of your dental team members
  • Apply new techniques for keeping your team focus and enthused

FRONT OFFICE BOOT CAMP—Are You Creating a “Magic Moment” For Your Patients? 
11:00am – 12:30pm • (1.5 CEU, 20%) 
Marcela Truxal
Practice Support Center, California Dental Association
Creating a “magic moment” for each patient is essential to differentiate your practice and create patients for life. Being creative and customizing the patient’s experience will make each patient feel special and welcome.

  • Learn strategies for maintaining patient loyalty
  • Learn how to move an angry patient to a referral source

Nutrition Ignition—Ignite Yourself & Then Your Patients 
11:00am – 12:30pm • (1.5 CEU, core) 
Mary Ellen Psaltis, BPh
With ads, fads and crazy science, it’s hard to discern what is actually “good” nutrition. Increase your food awareness with the best of science and sense in order to make sound, appropriate choices. Actions to take on a daily basis truly make a difference in the overall health of you, your practice and your patients.

  • Understand nutritional reductionism and how it guide food choices
  • Get real about your own state of heath, then teach your patients
  • Utilize nutrition education in your dental practice
  • Realize there is much more to food than meets the eye

FRONT OFFICE BOOT CAMP—Is Your Office Party Ready? 
1:30pm – 3:30pm • (2 CEU, 20%) 
Shaun Pryor
Practice Support Center, California Dental Association
This course provides insight into what you and your team need to make sure your office provides the very best patient experience from the first moment they enter the practice. What steps should you take if you were having guests over for a party at your home? Take and compare those steps to what your patients see and feel when they are in your office.

  • Learn how to evaluate your office’s image through the patient’s point of view
  • Implement techniques that will result in the perfect patient experience

Dental Practice Act—What You Should Know But Never Knew about Dentistry & the Law 
1:30pm – 3:30pm • (2 CEU, core) • Licensure Renewal
LaDonna Drury-Klein, RDA
The governing agencies and functions of the dental profession can be quite complex. With laws varying greatly from state to state, it’s important to understand the legal responsibilities of the dentist and allied dental healthcare providers. This presentation will help you gain a better understanding of dentistry and the law.

  • Understand the governing agencies and functions of the dental profession
  • Describe the true legal role and responsibilities of the dentists and staff
  • Summarize the key aspects of the Dental Practice Act

Desperate Dental Divas—Diabolical or Divine? 
1:30pm – 4:00pm • (2.5 CEU, 20%)
Mary Ellen Psaltis, BPh
The majority of the dental work force is made up of women. Working together can be challenging, frustrating, and difficult even though women are known to be nurturing and helpful. Why is it so hard? This lively presentation will increase your understanding of underlying dynamics and offers ideas for transforming the office environment.

  • Gain awareness of underlying issues in the office and why they exist
  • Learn how generational differences cause misunderstandings and conflict
  • Acquire tools for clearer communications

Take This Job & Love It! Grand Slam of Greatest Hits  
1:30pm – 4:00pm • (2.5 CEU, 20%)
Mark E. Hyman, DDS, MAGD
Sponsored in part by Patterson Dental Supply, Inc. (SDDS Vendor Member)
If you find that many of your days are very busy with nothing to show for it, maybe it’s time to reevaluate the patient experience. Learn how to get the most out of the individual skills of each dental team member and how these skills can improve your practice and the quality of the service your practice provides.

  • Discover the critical issues involved in successful handing of new patients
  • Make certain the time you devote to the new patient is worthwhile and productive
  • Learn how to keep your team focused and enthused, even when things go wrong

Restorative Options for the Fully or Soon-to-Be Edentulous Patient: An Update on Fixed & Removable Options  
1:30pm – 4:00pm • (2.5 CEU, core)
John Petrini Jr., DDS
Sponsored by Straumann USA, LLC
The treatment of full arch edentulism has become a priority for dental clinicians and patients. Patients are seeking cost-effective, minimally invasive solutions to treat edentulism. This program will review treatment options, the role implant componentry plays in removable and fixed restorations, and new surgical and restorative protocols. Understand how to meet the functional and esthetic needs of fully edentulous patients.

  • Removable and fixed prosthetic options for the edentulous patient
  • Implant componentry for removable and screw retained hybrid dentures
  • The use of tilted and non-tilted implants in edentulous treatment
  • Immediate and delayed load protocols

A Diagnostic Approach to Acute and Chronic Oral Ulcerations  
1:30pm – 4:00pm • (2.5 CEU, core)
Nasim Fazel, MD, DDS
The diagnosis and work-up of patients presenting with oral ulcerative disease can pose a challenge to the dental clinician. This presentation will provide a differential diagnosis for the more common causes of acute and chronic oral ulcerations. Distinguishing clinical features of the individual disease entities will be discussed using clinical case vignettes. A systemic approach to the diagnosis, work-up and management of acute and chronic oral ulcerations will be given. Therapeutic options will be reviewed for oral ulcerative conditions including recurrent aphthous stomatitis, Behçet’s disease and oral lichen planus. Characteristic cutaneous findings of these disease entities will also be discussed.

  • Recognize the characteristic oral findings and causes
  • Apply a systematic approach to the diagnosis, laboratory testing and work-up
  • Understand the topical and therapeutic options

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Sacramento Convention Center
1400 J St, Sacramento, CA 95814
(916) 808-5291

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