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Date(s) - November 13, 2018
5:45 pm - 9:00 pm


Hilton Sacramento Arden West
2200 Harvard Street
Sacramento, CA 95815

Event Details

Help… Our Service Sucks! How Patients Judge the Quality of our Dentistry

3 CEU, 20% • $75 Member Price

Patients can’t see the quality of our dental care, but they can judge the quality of the service they receive. If every staff meeting began with the title “Our Service Sucks”, the service to patients would begin to improve tremendously. Instead, most teams pat themselves on the back for their “great” service without ever really looking at it. In business today most of us expect little or no service and are very surprised when we see any. In fact, really great service is usually the number one reason we return to a business. To cement our relationship with our patients and get them to value our care and talk about us to others, we need to surprise them with our overwhelming service. This course will give you ways to begin that tomorrow.

Course Objectives:

  • What does excellent service really mean?
  • What do other companies do to impress their clients and how can we incorporate it into our practice?
  • How can the whole office team create an excellent service environment
  • What can we do tomorrow that will begin to impress our patients about our quality of care and service excellence?

William Van Dyk, DDS:

Dr. Van Dyk is a full time private practicing general dentist in San Pablo, California. In addition he serves as an associate professor at the University of the Pacific Dugoni School of Dentistry in the Department of Practice Management. He graduated from the University of the Pacific in 1973; served three years in the U.S Army; and purchased a practice in 1976. Since 1985 he has been speaking to dental audiences on various aspects of practice management. He was instrumental in the development of the ADA Success Seminar Series to dental school students, giving them real world information on starting a dental practice. He served on the ADA Council on Dental Practice for seven years and is a member of both the American and the International College of Dentists.

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