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Date(s) - November 30, 2022
6:30 pm - 8:30 pm


SDDS Classroom
2035 Hurley Way, Suite 200

Event Details

Working ON the Business, Not Working IN the Business (In-person course)

2 CEU, 20% • Member Price: $75 early / $90 regular

The phrase “Work On It, Not Just In It” has been part of business vernacular for more than 35 years, ever since Michael Gerber coined it in The E-Myth Revisited. Learn about how owner dentists can find a way to organize their business to get the “business” work done easily and consistently.

Topics covered include:

  • Learn about structuring your practice to create more freedom and peace of mind
  • Understand the three essentials of “working on your business” vs. the more usual “working in your business”
  • Discover the fundamental five elements to assure your business is getting the attention it deserves

Melinda Heryford, MBA; Dental Practice Management Consulting:

While working in dentistry over the last three decades Melinda understands what it takes to make a dental practice successful. The practice that excels is the one with the most present and clear leadership, specific step-by-step business systems, and a team that holds themselves accountable for executing the specific routines for improved results and growth. Melinda is known as the “Practice Implementer,” in practice development strategies and implementing best business practices in four specific areas: practice systems, empowered people, financial acumen, and satisfied patients.

Melinda brings her business expertise along with years of practical experience to inspire change and transformation. Melinda’s primary focus is building dental teams that produce outstanding results. Her system for developing doctors, employees and managers, is based on acquiring core practice knowledge and building leadership, communication and relationship skills, for Exceptional Performance.

Melinda holds an M.B.A. from the School of Management, University of California, Davis.


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