Launched in 2010, The 1st Tooth Or 1st Birthday campaign targets not only member dentists and the public, but the medical community (OB-GYNs, General Practitioners and Pediatricians). The message? Kids need to be seen by a dentist early, before problems arise. This early education and prevention message — and the 1T1B magnet and logo — is seen on bus tails, in medical offices as well as dental offices.
The ADA awarded 1st Tooth Or First Birthday the 2011 Golden Apple Award for Excellence in Dental Health Promotion to the Public.