Date(s) - July 14, 2020
12:00 pm - 1:00 pm
Webinar: COVID-19 & Dentistry: How to Effectively Market Your Practice in This New Reality
No CEU • 12-1pm • Free
Presented by: Ian McNickle, MBA; WEO Media (SDDS Vendor Member)
As a result of COVID-19, patients are likely to change dentists if they are not confident in the safety environment of your practice. In this webinar we will review specifically what to highlight and adapt in your marketing program to effectively communicate why patients should choose your practice. We will discuss the most effective marketing strategies during normal times, and what should be modified to be more effective right now. We will also review which marketing services typically result in the best bang for the buck, and dig into critical messaging tips around safety in this COVID-19 era.
Ian McNickle, MBA:
Ian McNickle is a Co-Founder and Partner at WEO Media, an award-winning dental marketing agency providing a wide range of digital marketing services to general dentists and dental specialists alike. Under his leadership WEO Media has quickly grown to become one of the largest and most widely respected dental marketing firms in the country, and has garnered an impressive list of industry endorsements.
WEO Media is a 4X “Best of Class” Award winner for Websites and Online Marketing. It is the top award in the dental industry, and is presented at the annual ADA conference each year.
Ian has twice been named a Top CE Leader and Consultant by Dentistry Today (2020 & 2019). He writes articles for numerous industry publications, and recently published his first book “Mastering Practice Growth – The Definitive Guide to Growing Your Dental Practice or Group”. Ian frequently lectures at major dental conferences and study clubs all over North America.
Ian has a BS in Mechanical Engineering from Washington State University and an MBA from the University of Washington.