Date(s) - May 30, 2019
6:30 pm - 8:30 pm
2035 Hurley Way, Suite 200
Advertising – What’s In, What’s Out, What You Cannot Promise
No CEU • $75
What is your strategy for advertising your practice? Are you in charge? Is one of your staff members or maybe an outside PR firm? Whatever the answer, you must make sure that the advertising you do is within the law! It is important to make sure that those involved in your advertising KNOW what is ethical, what is legal, and what might put you at risk. If your staff promotes you or your practice through social media are they putting you at risk in any way?
This evening is sure to raise a lot of questions that you can take back to your offices to develop advertising strategies, rules and policies to advertise effectively, ethically and legally.
Included in this program will be topics such as:
- Social media advertising, including online reviews and social couponing
- Recognized specialties and limited practices
- Referrals, incentives and kickbacks
- Advertising discounts—legal and ethical obligations
Melanie Duval, Director of Practice Support; CDA:
Ms. Duval is the director of CDA Practice Support and leads the development and management of programs, resources and services to help members with their business management needs.
Steve Brown; CDA Legal Counsel:
Mr. Brown is a Senior Corporate Counsel at the California Dental Association (CDA). In addition to handling a broad range of corporate legal matters for CDA and its affiliated entities for the past 16 years, Stephen directly supports the CDA Council on Peer Review and Judicial Council in all legal matters.
Instructions for completing fillable PDF forms: Please open the fillable PDF form directly in Adobe Reader®/Acrobat. Get the free latest version of Adobe Reader®. Once you have filled out each field, please save a copy for your records to guarantee submission. Next, click the SUBMIT button to return the completed form to SDDS by email.