View our 2018-19 Program at a Glance
Attend Business Forums as a Vendor 

Upcoming Business Forums

September 23, 2018 - September 29, 2018

It’s NOT Just About Your Website

Sep
26

September 26, 2018 at 6:30 pm - 8:30 pmAt SDDS Classroom

It’s NOT Just About Your Website

No CEU • $75

A properly-built website is necessary to peak a prospect patient’s attention, but it’s where and how you receive those visits as well as how prospect patients are handled that make the difference between an appointment or not. We will present tools and techniques that have proven to be successful in practices using our over 20 years of marketing experience and how you can implement them in your own practice to maximize your online efforts.

Course Objectives:

  • Why advertising is a must
  • Properly handling website prospects
  • Utilizing call tracking to enhance conversions

Mike Johnstone, InfoStar:

Mike began his career with InfoStar back in 2001 and has grown-up living and experiencing dental marketing making him a valuable wealth of knowledge in all areas of marketing a dental practice on the internet. He built his first dental website when he was just 16 and has never looked back. His thirst for technology and helping dental practices become successful also brought forth the SideKick patient education system and the Showcase, a cloud-based reception-area presentation both of which have been used in dental practices across the country to close cases. He has hands-on experience and helped mature each aspect of online marketing that InfoStar provides today making him more than just someone who can talk-the-talk.
Mike graduated college, majoring in neuropsychology, which helped kick-start InfoStar’s successful methods in advertising and promoting dental practices on the Internet through search and social media. His customer service skills and ability to critically think about the needs of a practice carries through to his team at InfoStar for which he personally works with on a daily basis.
Today in everything that Mike has achieved and in working along-side InfoStar’s founder, Greg Sconce, he is partner at InfoStar and looks forward to helping each practice see the value in successful online marketing in order to grow the practice to its highest potential.

Sheri Merrick, InfoStar:

Sheri Merrick started her career in the dental industry back in 1993. Her first position was as Office Manager/Bookkeeper for an Endodontic Firm in California’s Bay Area. That is where her passion began and grew. She loved feeling that she was able to help people who were in extreme pain find a solution. In 1998 she decided to expand her education into the dental field and took a position as Office Manager of a General Dental Practice. Here, she gained more knowledge of what the industry had to offer and made it her mission to learn about all the advances in dentistry.
She has attained over 19 years of managing experience and made it her mission to educate all of her patients on whole body health and the connection between the mouth and the rest of the body. She was able to reach the masses with new and innovative marketing approaches and helped many offices thrive in a down economy.
Sheri has since taken her wealth of knowledge and is now helping dental offices implement dental educational tools to help to educate their patients and in turn increase their practice production. She is also able to help with their marketing by providing completely customized dental websites that have been proven to increase new patient flow.
Her passion for dentistry continues to grow and she looks forward to helping many offices reach that next level.

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Instructions for completing fillable PDF forms: Please open the fillable PDF form directly in Adobe Reader®/Acrobat. Get the free latest version of Adobe Reader®. Once you have filled out each field, please save a copy for your records to guarantee submission. Next, click the SUBMIT button to return the completed form to SDDS by email.

October 21, 2018 - October 27, 2018

Preparing for Your Fiscal Year End

Oct
25

October 25, 2018 at 6:30 pm - 8:30 pmAt SDDS Classroom

Preparing for Your Fiscal Year End: Tips and Ideas for You to Make the Best out of Your Last Quarter Finance Planning

No CEU • $75

Did you know that the new tax laws take effect for the 2018 reporting year? Are you ready to incorporate the new provisions of the law in your office business plan? And, as always, are you keeping an “eye” on your bookkeeping and record keeping procedures and processes? SDDS Vendor Member, Craig Fechter, will share his insight and suggestions with SDDS member dentists to make sure they are up to date on all information regarding taxes, deductions and accounting.

This course is for dentists only and some highlights will include:

  • Benefiting from the new tax bill
  • Dental practice finance – tricks and pointers for MONTHLY maintenance
  • Small business and dental practice fraud and security

Craig Fechter, CPA; Fechter and Company (SDDS Vendor Member):

Craig is President of Fechter & Company, CPAs located in Sacramento, California. He has developed a number of firm specialties including audit/review/compilation services; tax compliance and consulting and other general accounting and taxation consulting. Mr. Fechter graduated from California State University – Sacramento with a degree in accounting. He received his certification from the California Board of Accountancy in January of 2005 and has been an adjunct faculty of accounting at American River College and is presently teaching a business tax course for UC Davis Extension.

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Instructions for completing fillable PDF forms: Please open the fillable PDF form directly in Adobe Reader®/Acrobat. Get the free latest version of Adobe Reader®. Once you have filled out each field, please save a copy for your records to guarantee submission. Next, click the SUBMIT button to return the completed form to SDDS by email.

November 11, 2018 - November 17, 2018

Member Benefits that Benefit Your Practice

Nov
15

November 15, 2018 at 6:30 pm - 8:30 pmAt SDDS Classroom

Member Benefits That Benefit Your Practice! Improve Practice Performance with CDA Practice Support Resources

2 CEU, 20% • $75

As a practicing dentist, CDA has a wealth of valuable member resources that are available to dentists to help them navigate through the challenges and the successes of everyday business operations.

This course will enlighten the audience on topics including:

  • The CDA Practice Support resources: do you know all that is available to you as a member?
  • Dental Insurance: what’s going on out there, including managing provider contracts, insurance plans and how they fit into modern practice
  • Practice Management Reports – what are they and how to use them
  • Making business decisions based on the understanding of what your practice data is communicating and how to react appropriately
  • Industry benchmarks for practice comparison

Lee Bentz, Practice Analyst:

Lee Bentz specializes in practice management, including operational efficiencies, collections, patient protocols, and starting, growing and selling a practice. He brings eight years of experience in dentistry, including managing a high-volume DSO and a private practice, as well as developing strategic action plans as an adviser to owners.

Cindy Hartwell, Dental Benefits Analyst:

Cindy Hartwell specializes in consulting with practices on dental benefit plans, navigating the benefits system and advocating for providers. She brings more than 20 years of experience, including RDA and office manager roles in private practice before working in a large dental benefit organization’s commercial and state government divisions.

Sign up with fillable PDF »
Sign up online »

Instructions for completing fillable PDF forms: Please open the fillable PDF form directly in Adobe Reader®/Acrobat. Get the free latest version of Adobe Reader®. Once you have filled out each field, please save a copy for your records to guarantee submission. Next, click the SUBMIT button to return the completed form to SDDS by email.

March 17, 2019 - March 23, 2019

What's Your "Number"?

Mar
21

March 21, 2019 at 6:30 pm - 8:30 pmAt SDDS Classroom

What’s Your “Number”?

No CEU • $75

Course description coming soon.

Course Objectives:

Course objectives coming soon.

Kerry Straine; Straine Consulting:

Speaker bio coming soon.

Dave Sholer; Integrated Accounting Solutions (SDDS Vendor Member):

Speaker bio coming soon.

Doug VanOrder; Mass Mutual (SDDS Vendor Member):

Speaker bio coming soon.

Fillable PDF sign up form coming soon!
Sign up online »

Instructions for completing fillable PDF forms: Please open the fillable PDF form directly in Adobe Reader®/Acrobat. Get the free latest version of Adobe Reader®. Once you have filled out each field, please save a copy for your records to guarantee submission. Next, click the SUBMIT button to return the completed form to SDDS by email.

May 26, 2019 - June 1, 2019

Advertising - What's In, Out and Risky

May
30

May 30, 2019 at 6:30 pm - 8:30 pmAt SDDS Classroom

Advertising – What’s In, Out and Risky

No CEU • $75

Course description coming soon.

Course Objectives:

Course objectives coming soon.

Alison Sandman; CDA Legal Counsel:

Speaker bio coming soon.

Steve Brown; CDA Legal Counsel:

Speaker bio coming soon.

Fillable PDF sign up form coming soon!
Sign up online »

Instructions for completing fillable PDF forms: Please open the fillable PDF form directly in Adobe Reader®/Acrobat. Get the free latest version of Adobe Reader®. Once you have filled out each field, please save a copy for your records to guarantee submission. Next, click the SUBMIT button to return the completed form to SDDS by email.

Past Business Forums

Debt & Taxes — Minimizing Tax Liabilities

Vendor Member CPAs: Ben Anders, CPA; Craig Fechter, CPA; & John Urrutia, CPA
Thursday, May 7, 2015

To Encrypt or Not to Encrypt — What to Protect When Sending Records & Referring Patients

Teresa Pichay (California Dental Association) & Rami J. Zreikat (xTerraLink)
Thursday, November 20, 2014

Embezzlement — How to Tell, Protect & Avoid

Susan Gunn (Susan Gunn Solutions)
Thursday, September 11, 2014

 


The Sacramento District Dental Society is an approved Continuing Education and Academy of General Dentistry provider through the Dental Board of California.